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Learn the basics of finding your property owners, discover what they are saying about you and your resort. Take the first steps toward joining or building an online community.
Engaging Your Engaging Your Online OwnersOnline Owners
Why HowGetting Started
Why communicate with owners online?
More of your older owners move online daily All of your younger owners are already there They are talking about you online now, you
should be in that conversation Owner awareness of events and availability
create rental and use fee income Owners that use their vacations pay their fees Blogs and interactive websites are Newsletters
on steroids
The internet is graying
54,000,000 active users, age 55+
Information and leisure
Ask questions-Organize-Share
The social web Search News Blogs Networking Sharing
Video Audio Photos
*Easy to use *Free *Fast *Portable *Best Filter
They are talking about you now
What do they say?
What are they saying?
What are they saying?
Answer: Whatever they want…
…so if they are having these conversations about us…
…do we need to be involved?
…how do we get started?
What are my options? Ignore it Handle it in your office/on phone Address it in HOA / POA meetings Go where they are* Give them a place to go*
Common roadblocks
I don’t have time Tight budget I’m not a writer, what do I say? My brand does not allow it I’m not a techie It’s not my job
At the crossroads…
Go where they are…
Build a community for them…
Join their community(ies)
Listen first; find the influencers Be yourself Be honest Be helpful Make comments Start conversations Ask for feedback Use the good stuff Give credit
The goal is fitting in, then becoming an influence
It’s about being yourself Use your name Fit your space Use their language
Speak their language
Credit: David Meerman Scott, on “The New Rules of Marketing and PR”
Company Overview
Since its founding, Company Y has remained faithful in its commitment to producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling. Today, Company Y is divided into four major business segments… Each segment consists of integrated, well-connected businesses that operate in concert to maximize exposure and growth worldwide.
Speak their language
Disney is a great company. We like the movies they make, the kids love the cartoons and shows on their cable channels, and everyone should take a vacation at Disney World. Check out the pictures from our last trip http://tinyurlexample
Start a community
Do your homework* Pick a platform that fits; blog, forum, video Content; video, articles, news, links* Think like the host of a party Decide how to promote it* Commit to stay with it
About learning this stuff…
Got it: "Social Media Expert" is like when
The Daily Show calls one of their peeps the
"Senior X Correspondent"... it's satire. I get
it.
Mitch Joel
President; Twist Image
Teach yourself social mediaGet off the sidelines.
Get a gmail account
Sign up for the tools
Start reading blogs Pay attention to: style features comments media RSS links
Start by Listening
You need a filter
Build a free blog
Drag and drop design
Publish your blog
Blogware
Empower the members
Social Toolbox Email to a friend Spread your media around Social apps RSS Enable comments
Make it mobile
Make it mobile
Enable a conversation
They know what to do
Water it and feed it
Links from your website Put it in your newsletter Include it in owner mailings Add it to your email template/signature Announce it at owner activities Make it useful-Reasons to share it
Things to remember Own your blog URL Write like you talk Publish regularly Be patient, time builds communities Use your web savvy employees It’s not about you Lose control
Thank you
Let’s Connect… [email protected] askmando.com SCG barrybrown Twitter @barry_brown Facebook Barry Brown Friendfeed Barry Brown
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