Event Feasibility Hevent - MAldana

This is about knowing the likeliness (probability or possibility) of an event to occur successfully.

Could be established by evaluating the

advantages and disadvantages of staging a particular event.

The criteria for evaluation may vary according to

the purpose; existing and needed resources and degree of support from stakeholders.

Feasibility

Is the event a good idea?

Do we have the skills to plan and run the event?

Is the host community supportive?

Do we have the infrastructure in the community?

Can we get a venue at a price we can afford?

Will the event attract an audience?

Will it attract media support?

Is it financially viable?

Are the success criteria reasonable?

Keys to Success (by Ernst and Young)

SWOT Analysis

It is traditional, and important to do a SWOT Analysis for every event.

This involves analysing the strengths, weaknesses, opportunities and threats of the event or event concept.

SWOT Analysis

An Environmental (S.W.O.T.) Analysis is recommended to identify points needing improvements.

This is in compliance or accordance to the general aims of an event manager which is to:

improve feasibility

reduce risk

SWOT Analysis

Are internal strengths of the organization, for example, the enthusiasm and commitment of the volunteers, the specialist knowledge of the lighting engineer or the wide range of products available for planning themes and decor.

S- Strengths

Are the internal weakness of the organization, for example, the skills and knowledge of the management committee or their lack of availability for meetings.

W- Weaknesses

Are the external favourable things that may occur, such as new sponsorships or unexpected positive publicity.

O- Opportunities

Are also external: competition, poor publicity and poor crowd behavior would all be classified as threats

T - Threats