Wednesday, April 18, 2012

FUEL INNOVATION: April 12 6:00-9:00pm @engauge #fuelinnovation

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Fuel Innovation: The Evolution of Connectivity

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

What We Will Explore• Activity Based Connections• Connections & Television• Proximity Based Connections

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Activity Based Connections

Wednesday, April 18, 2012

What is ‘quantified self’?Using technology to track data that breaks down components of your daily life.

#FuelInnovation Chad Elkins @ratpack

Why now?Improvements in data storage, processing power, and the advancement of the smartphone have made mobile data capture easier than ever.

Wednesday, April 18, 2012

Why Are People Using Biometric Devices & Applications? • Data Tracking• Motivation• Gamification

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Asthmapolis

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

GreenGoose

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Fitbit

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Nike+ FuelBand

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Runkeeper

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Vital Signs Camera

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Health Month

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

ChallengesData & Information vs Knowledge & Decisions

#FuelInnovation Chad Elkins @ratpack

Where We Are HeadedMoving from behavior reporting to behavior influencing

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Connections & Television

Wednesday, April 18, 2012

Shifting to a Digital Watercooler

#FuelInnovation Chad Elkins @ratpack

82% of people use their tablets & mobile devices

primarily at home.

88% of people consider social media a form of entertainment.

Users multitask 3 out of every 5

times they visit a social media site.

94% of adults email, text, talk,

or use social media while watching TV.

Wednesday, April 18, 2012

Social TVDiscussions around viewing.

#FuelInnovation Chad Elkins @ratpack

Second Screen (Expanded TV)Companion viewing content.

Connected TVInternet connected viewing.

Wednesday, April 18, 2012

Social TV - GetGlue

#FuelInnovation Chad Elkins @ratpack

• 2 million users• 350 million data points• 16% of Social TV traffic in Mar ’12

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Social TV - IntoNow• Purchased by Yahoo in 2011• Audio check-in only

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Social TV - Twitter & Facebook

• 40% of tweets during primetime hours are related to TV• Twitter drove 69% of public social TV conversations

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Second Screen - Miso

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Second Screen - Zeebox

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Second Screen - Dijit & Social Guide

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Second Screen - Viggle

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Second Screen - Show Specific Apps

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Connected TV - Xbox Live

• More Xbox Live time is spent consuming media than playing games.• 38% of homes have a ‘Connected TV’, but only 4% are ‘Smart TVs’• Estimated 300 million TVs will be ‘connected’ within 18 months

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Connected TV - Samsung

Wednesday, April 18, 2012

Challenges• Fragmented marketplace• Inability to fully separate from cable providers

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Where We Are Headed• Consolidation in 3rd party apps• Convergence to 1 screen or continue to use 2?• Cable bundles will continue• Original programming for digital distribution only

#FuelInnovation Chad Elkins @ratpack

The2ndScreen.TV

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Proximity Based Connections

Wednesday, April 18, 2012

How it all began. Locations.

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Shift to Relevance on People• Finding people you know in your social graph• Discovering people you don’t know, but might like to meet.

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

LocalMind

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Sonar

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Banjo

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Highlight

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Glancee

Wednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpack

Zaarly

Wednesday, April 18, 2012

Challenges• Privacy concerns• Awkward initial connection• Commonalities mean less now

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Where We Are Headed• Privacy and human behavior are not ready.• Elements will continue to evolve.• Focus around events and not general use.

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Questions?

Continue the conversation on Twitter.

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

Sources:

#FuelInnovation Chad Elkins @ratpack

• Slide 3 - http://iotacons.blogspot.com/• Slide 4 - http://4wranchwyoming.com http://mikedurrett.blogspot.com • Slide 5 - http://insidetv.ew.com/ http://thehairpin.com• Slide 6 - http://www.flickr.com/photos/christianmontone/ http://en.wikipedia.org/wiki/Tony_the_Tiger http://mackalskionmarketing.blogspot.com • Slide 8 - http://www.economist.com/node/21548493 http://www.eblencharities.org • Slide 9 - http://www.geek.com• Slide 10 - http://asthmapolis.com/• Slide 11 - http://www.greengoose.com/• Slide 12 - http://www.fitbit.com/• Slide 13 - http://www.coolhunting.com/ http://itunes.apple.com http://mostuniquegadgets.com • Slide 14 - http://runkeeper.com http://4sqatl.com • Slide 15 - http://www.touchmyapps.com http://itunes.apple.com • Slide 16 - http://thelifeyouwant.wordpress.com http://healthmonth.com/ • Slide 17 - http://www.infogineering.net http://www.widedesktopwallpapers.net • Slide 19 - http://fuckyeahvintage-retro.tumblr.com http://gigaom.com/apple/admob-survey-shows-what-the-ipad-is-good-for/ http://www.hollywoodreporter.com/news/twitter-facebook-study-texting-movies-twitter-social-media-302921 http://www.emarketer.com/blog/index.php/multitasking-social-space/ http://mashable.com/2011/11/10/smartphone-multi-tasking/ • Slide 20 - http://www.imediaconnection.com http://techcrunch.com/2012/03/18/with-tv-everywhere-its-all-about-discovery/ • Slide 21 - http://getglue.com • Slide 22 - http://fastcompany.com http://www.japandisplay.tv • Slide 23 - http://huffingtonpost.com http://blog.trendrr.com/2012/03/06/is-facebook-the-place-to-talk-cartoons/ http://blog.trendrr.com/2012/04/09/trendrr-tv-march-white-paper/ • Slide 24 - http://itunes.apple.com • Slide 25 - http://gigaom.com • Slide 26 - http://www.mobiletor.com http://itunes.apple.com http://dijit.com • Slide 28 - http://itunes.apple.com http://www.dreadcentral.com http://www.topappcharts.com http://www.businessinsider.com http://www.takesontech.com • Slide 29 - http://www.gameinformer.com http://www.xbox.com/en-US/live/partners/xfinity http://allthingsd.com/20120410/xbox-grows-with-users-beyond-videogames/ http://paidcontent.org/2012/04/09/the-number-of-homes-with-connected-tvs-is-rising-fast-and-its-not-because-of-smart-tvs/ • Slide 30 - http://ces.cnet.com http://www.samsung.com/us/2012-smart-tv/ • Slide 31 - http://digital2disc.com • Slide 32 - http://blog.creamglobal.com • Slide 34 - http://www.eyefortravel.com • Slide 41 - http://laughingsquid.com http://pecsipedia.com http://techcrunch.com • Slide 42 - http://buzzfeed.com

Wednesday, April 18, 2012