Welcome in Amsterdam!

Time Out Magazine

Amsterdam Toerisme & Congres Bureau

Global Blue

New BrandTraveller TrendsNew Shopping Guide

Marja van Reijn – Regional Manager Benelux

27 April 2010

1987

Continent1998

Planet

1980

Town 1983

Country

2010Multi product

Multi customerMulti media

Today’s offer is global…

…but it’s a lot more than just refunds

We now offer

products and services

We’re fast becoming a consumer brand

And are using every medium available

With one central belief:

It pays to look further

With one central belief:

AMSTERDAM, THE NETHERLANDS

Population767,500

It pays to look further

With one central belief:

AMSTERDAM, THE NETHERLANDS

Population767,500

THE WORLD

Population6,794,600,000

It pays to look further

Why look further?

The opportunity has never been greater

US

Eurozone

Russia

Brazil

India

China0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

1990 2000 2009 2020

World: GDP per capita at Purchasing Power Parities

US$ 2000 prices

Source : Oxford Economics/Haver Analytics

The opportunity has never been greater

0.06

0.08

0.10

0.12

0.14

0.16

1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008

4.0

4.5

5.0

5.5

6.0

6.5

Number of trips

Real GDP per capita

Trips per heads

2000 US$ 000s

GDP versus Travel

Source: Oxford Economics

of luxury goods are purchased whilst travelling

“

”

The opportunity has never been greater

Bernard Arnault, President, LVMH

%

Yield from international customers shopping at high street retailers

The opportunity has never been greater

Global Blue, transactional data

Facts & Figures 2009

Tax Free Sales -5%

BRIC countries -6,9%

Amsterdam -10%

British Pound -14%Registered through Currency Choice

BRIC countries 44% of total sales in 2009…

Brazil : 2,5 million

Russia : 15 million

India : 1 million

China : 18 million

January – March 2010…

Tax Free Sales +9%

Russia+17%

Brazil + 69%

BRIC countries +7%

What do we expect till September?

Tax Free Sales +10%

British spending +12%

(Currency Choice)

What do we expect fromthe Russians…

Russian spending in 2010

+15%

Russians are changing…

• “Hungry for information on activities”

• Trend for “Short Breaks”

• More price sensitive

• More shopping abroad

• More online shopping

Other Russians facts…

• +3,5% growth of GDP in 2010

• 25-30% of total national income earned by 10% of population

• “Visa free acces” is good for travel

欢迎来到荷兰Welkom to the Netherlands!

一个购物天堂的国家Your “One-Stop Shopping” country

Chinese spending in 2010: + 13%

•

•

•

•

•

•

How do we connect with these travellers?

Mobile app -> I-Shop

THE OPPORTUNITYNavigate shoppers right toyour front door

Alert them to seasonal salesand the latest collections

Features on I-Shop…

Merchant Lookup

Maps Augmented Reality

Merchant details

Customised page Mini map

What’s Hot section…

Events Promotions

We connect even better…

SHOP Magazine

4.2M copies of SHOP across the world

25% average increase in sales for UK retailers who feature in SHOP

www.global-blue.com

40M unique visitors in the first year

Last word…

multi product

multi customer

multi media

maximising the power of our brandto maximise your foreign customer business

...the journey starts here

Thanks to our partners…

Thank you!