How social media helps in improving your hotel

business?

Over the past decade, social media websites like Facebook, twitter, instagram have revolutionized.

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Hotel business owners accept the truth that importance & focused approach to social media can help creating a big brand.

It also allows a wider market expansion. Helps to drive sales, maintain better relationships with customers.

Social media is an excellent medium to interact with the customers directly.

Brands that simply display a brochure, dictate a price – a failure model

With the planned strategy, hotels on social media are better placed to adapt to the transforming landscape.

Nowadays, there is a shift in power happening from the brand to consumer. It is all about consumers and not the brand name anymore.

Consumers engage in the social networking websites to research about their trips.

They share their own experiences/reviews of a particular hotel or restaurant.

More than 300 million reviews and opinions posted on the Trip Advisor website – till 2016.

More than 900 million active users on the Facebook posting updates & sharing images.

Impacts of Social Media

Nearly, one-fifth of the leisure travellers (worldwide) turn to the social networking sites for travel planning

25% of the customers give importance to the hotel booking

90% of the travellers state that online reviews to impact the choice of hotel.

One third of consumers use Facebook to speak with a customer support representative

Nearly, 50% of consumers think that Facebook is the quickest social networking channel to resolve a customer service issue.

Social media is a channel that combines marketing and transparent customer service.

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Bond (good relationship) with the guests Maximize your revenue Reach out to new customers Good “word of mouth” / review is enough

for the purpose of advertising Build a craze Manage your reputation Branding & promotion Attract the right audience

Positive effects of social media on the hotel business

Lack of control on the customers feedback Need a planned strategy Customer review is considered important

than the original brand name itself Accidental release of confidential

information Need constant monitoring Time intensive

Negative effects of social media on the hotel business

Thank You

http://www.4dhotelbookingsoftware.com/