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Incredible India Logo Redesign
Citation preview
Raul PintoRohan Kapuria
Simple typeface Exclamation
Multicolored Tittle
The Incredible India campaign started in 2002
Number of foreign tourist arrivals grew from about 2.3 million in 2002 to about 5.58
million in 2010
Revenue grew from $2.8 billion to $14.16 billion
The new redesigned logo
Peacock – National Bird
The use of a Elegant Font face
Indianness
Target Audience
• Depicts the cultural aspect• Unlike the previous logo brings Indianness into
the picture• Something unique for foreign tourists
Thank you