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Make Your Museum a Tour Magnet
Laura Wallendal, Co-Founder, EdTrips
You need visitors stampeding!
It helps: More revenue
More engagementFinding a wider audience
But being a magnet for groups is hard
Whether you’re on the beaten track or not
So how do we get groups eager to come on in?
Marketing and Education must work hand in hand
It starts with programs that tour groups love
A wide variety of customizable programs from existing programming
Hands-on art
Historic interpretation
Work with other venues to create “make a day of it” packages
Be creative: “other venues” aren’t just museums
Marketing: Find your audience and grab their interest
Target your audience(s)!
Don’t be generic-create marketing specifically geared towards their interests to grab their attention in a crowded marketplace
Tour group operator conferences, publications
Create landing pages
Video and photos are key
Special interest groups
Adult learning, scouts, homeschooling
Make it easy to sign up
