Presented by:

Akash Patil

Sagar Mirajgave

Sohel Jamadar

Marriott

• American hospitality company• Manages and franchises broad portfolio of hotels• Founded by: J. Willard Marriott• 19 Hotel brands• More than 4087 properties• 80 countries• 6,97,000 rooms

*Luxury experience *Legendary Service *Symbol of sophistication

*Major cosmopolitan cities *Luxury resorts *Italian Luxury

*Modern luxury *Contemporary lifestyle *Sophisticated experience

*Clarity *Inspiration *Wellness

*Boutique luxurious hotels

Travel should be inspiring, and inspiration is exactly what you’ll find at Renaissance Hotels worldwide.

500 locations worldwide to help you connect, relax and recharge

*Four star brand *Hotels in gateway cities *Personable service

For global travelers on stays of weeks, months or more.

*Grand settings *Luxurious rooms *World-class entertainment

Upper-moderate tier lifestyle hotel brand for the design conscious travellers

*900 hotels worldwide *Delivers options to meet your needs

Designed to provide everything you need to thrive on long stays

*Stylish space *Inspiring design *300 locations

*700 locations across the US, Canada and Mexico *Comfortable and productive stay at a great value

These suites are built for the extended stay traveler

*Seaside resorts *Unique local experience *Extended amenities

*Modern hotel *Contemporary style *Smart Service

VALS

• Values, Attitudes and Lifestyles

• Research methodology

• Psychographic Market segmentation

• Guide companies

• Tailoring products and services

Innovators

• They have such high resources that they could have any of the three primary motivations.

• High income, high self esteem & abundant resources

• Image is important to them • Moxy Hotels• Marriott

Hotels & Resorts

Thinkers

• Motivated by ideals.

• High resources

• Open to new ideas and social change

• Springhill suites

• Fairfield• Renaissance

Believers

• Motivated by ideals.

• Low resources, conservative

• Prefer established brands

• ProteaHotels

• Courtyard

Achievers

• Motivated by Achievement.

• High resources

• Successful work oriented people

• Ritz Carlton• JW Marriott

Strivers

• Motivated by Achievement.

• Low resources

• Style is important

• Courtyard

Experiencers

• Motivated by Self-expression.

• Youngest, lot of energy

• Spend heavily on clothing, fast-foods, music, etc.

• Autograph• AC Hotels• Edition

Makers

• Motivated by Self-expression.

• Low resources

• They appreciate practical and functional products

• GaylandHotels

• Marriott executive

appartments

Survivors

• They live complacently and within their means without a strong primary motivation.

• Few resources, lowest incomes

• Oldest of all segments

• Brand loyal customers. • Delta• Townplace

Thank you.