Marketing p4 the results

p4 marketing travel and tourism unit 10 level 2

Tuesday, 15 January 13

6%

22%

28%

44%

very good goodsatisfactory terrible

Survey resultsquestion one

What do you think of the facilities?

This shows what the people who

completed the survey think of the facilities

at Twycross Zoo.

44% think the facilities are very good but 6%

thought they were terrible.

50% were satisfied overall.


Question 2

17%

83%

yes no

Did you enjoy the visit to Twycross Zoo?

This shows whether people enjoyed the visit or not.

83% enjoyed the visit but 17% did not.


24%

76%

yes no

question 3

Would you come to Twycross Zoo again?

This graph shows the survey results of whether these

people would come back or not.

76% said they would return.24% said they would not.


question 4 Is it value for money?

22%

78%

yes no This graph shows the high percentage of people who

thought it was value for money. 78% agreed it was

while 22% thought it was not.


question 5 Where is your home town?

0

3.75

7.5

11.25

15

sheffield texas bangledesh sydney

hometownThis graph shows that

most visitors lived

in the Sheffield

area and not too far from

the zoo.


6 How did you hear about Twycross Zoo?

6%6%6%

6%

6%

6%

12% 12%6%

6%

6%

24%

friendfamily memberword of mouthadvertisementtvinterneti didntpaperbirthday presentbilboardwebsiteat the farm

This graph shows the highest percentage (24%) of people heard about the zoo from a friend. 12 % had

seen it advertised on TV and also on the internet. The rest were mixed with small percentages.


Question 7 If there were entrance gift vouchers available would you consider buying them for family and friends to

save them money?

35%

65%

yes no

This graph shows 65% would buy giftvouchers for family and friends but

35% would not.


question 8 Tell us about you?

41%

59%

male female

More males were surveyedbut this does not give a full indication that more males would visit the zoo.


Question 9 What age group are you?

12%6%

6%

76%

less than 18 19-3031-50 51-6060+

This graph shows the ages of the people surveyed are 18 or younger. Only 12%

were aged 60 or over. Tuesday, 15 January 13

question 10 Do you feel we have met your needs today?

12%

88%

yes no

12% disagree that their needs were met so it would be important to try and find out why.


To conclude this assignment you should know 18 people participated in this survey


The conclusion is most people like going to Twycross and that most people would do all the things highlighted in the

powerpoint presentation.


Travel

Marketing p4 the results