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Learn about how to target one of the most dynamic and connected travel regions in the world - Asia-Pacific.
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Marketing to the newtraveller in Asia
WebcastAugust 29, 2012
Kevin MayTnoozEditor & Co-moderator
Gene QuinnTnoozCEO & Producer
Siew Hoon YeohWeb In TravelFounder & Co-moderator
Welcome
Nino GruettkeITB AsiaExecutive Director
Emilie CoutonACCOR Asia PacificDirector, Hotel Solutions
Panelists
Mario JobbeCircos Brand KarmaCo-founder
Kei ShibataCo-founder & CEO Venture Republic
Poll no. 1
26% womenbusiness travellers
in Asia Pacific
THAILAND: 41%
AUSTRALIA: 33%
NEW ZEALAND: 33%
HONG KONG: 27%
SINGAPORE: 23%MALAYSIA: 22%
INDONESIA: 20%
CHINA: 16%
INDIA: 6%
2012 ACCOR Business Travel Research
% of women Business Travelers
1. Australia (24%)
2. China (23%)3. Singapore (22%)4. Thailand
(20%)5. Hong Kong
(16%)
An average of 7 trips taken mainly to…
2012 ACCOR Business Travel Research
% of women travelling to…
Women business travelers less likely to travel for
Sales purpose
2012 ACCOR Business Travel Research
Location & Safety:key differentiators when choosing an
hotel
2012 ACCOR Business Travel Research
Women Business travelers more likely to
book through OLTAs
2012 ACCOR Business Travel Research
Women business travelers booking online for
convenience, offers and overall picture of the hotel
2012 ACCOR Business Travel Research
56% of women business travelers post reviews online
2012 ACCOR Business Travel Research
When having a negative experience,
more likely to leave a comment card or a post
2012 ACCOR Business Travel Research
Poll no. 2
Tnooz-WIT-ITB Webcast - Aug. 29, 2012
"Marketing to the New Traveller in Asia”
Mobile and Japan
15 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
Venture Republic Inc. Co-Founder & CEO
Kei Shibata
16
Japan - 1 out of 2 Searches is already from Mobile
Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
By Google Japan
Search Queries by Device (Jun 2012)
PC 51%Mobile 49%
(WAPs 12 / Smartphones 37)
17
Global 3G Penetrations: Japan : “95%”
Copyright (c) 2012 Venture Republic, Inc. All Rights ReservedBy Mary Meeker “INTERNET TRENDS” May 30,2012
18
Global Smartphone Penetrations
Copyright (c) 2012 Venture Republic, Inc. All Rights ReservedBy Seed Planning Jul 26,2012
USAUKGermanyFranceJapanChinaIndiaIndonesiaMalaysiaVietnamBrazilSouth Africa
The Forecast of World Smartphone Penetrations (2012→2016)
19 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
% of Traffic through Mobile
By Kankokeizai News Jan 5,2012
Travel Business through Mobile – How Important It is Now?
% of Domestic Hotel Bookings via Mobile
Full Year 2011 As of July 2012
20
Global Travel Consumptions (*)
(*) Includes transportation, accommodation, foods & drinks, souvenirs, and admission fees to attractions.
≒ USD 318.99 billionJapanCanada FinlandU.S.A
SwedenSwitzerland
GermanyNorway
U.K.Australia
FranceNew Zealand
AustriaSpain
ChinaIndia
Travel Consumptions(*) in 2009
USD/JPY 80.0 By Ministry of Land, Infrastructure,Transport and Tourism
★ 中国’ 13 見込み★ インド’ 13 見込
み
(USD 105.0billion)
(USD24.0 billion)★Estimated by PhoCusWright for 2013
21
Travel Market in Japan - 2012 : The Year 1 of LCC Revolution
The 3 New LCCs Launched.
22
LCC’s Impact on Japan – Enormous Opportunities Ahead
By CAPA, Peter Harbison “WIT Japan”
Japan
Japan
Japan
Japan
【 Toll Fees Per KM 】 by Japan Road Association
Poll no. 3
Pure Review Sites
eCommerce Sites
Blogs & BBS / Forums
Social Networks
The Social Media Landscape for Travel
Facebook: Top Countries in Asia
Source: Facebook; Stats as of 30 June 2012
Behind the Great Firewall: Weibo
Q & A
Thank you!
Thank you!
Send questions to Kevin May, [email protected]
Webcast replay and slide presentation available at www.tnooz.com
For WIT information, www.webintravel.com
For ITB Asia information, www.itb-asia.com
