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Presentation from August 28, Mashable Summer of Social Good Conference. New York, NY
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Mashable – Summer of Social GoodAugust 28, 2009
“Feeling Whelmed in a Cause Driven World”
We invest in people and ideas that can change the world
I likedoing GOOD
If I had to guess… you do too!
4GOODWE
blog
tweetDonateV
ote Petition
DGOOD
FOR GOODness
SAKE!!!
All competing for two things: • Our limited resources• Our limited attention spans
1.5 Million Nonprofits
…in the United States alone
Global Giving US Challenge ($340K)
Causes Birthday Wish ($2M in past 6 mos)
Online Fundraising Remains Strong…
Twestival ($250K)
SOCIAL MEDIA
SOCIAL CONNECTIONS
89% of charitable organizations are using some form of social media including
66 % of respondents in 2007 and 75% in 2008 report they monitor the Internet for buzz, posts, conversations etc.
More than 80% of those studied feel that social media is at least “somewhat important” to their future strategy; 45% responded that social media is very important
Reference: The University of Massachusetts Dartmouth Center for Marketing Research
So, while all of this transacti onal giving behavior surrounds us:
•Is it making us more thoughtf ul philanthropists?
•Are we really giving because we are compelled to support an organizati on?
•Are we stopping to ask whether our couple of dollars will really make a diff erence?
STICKCLICK
start a movement
start an organization
start a group/club
join a movement
volunteer
sign a petition
donate
slactivism: send an e-mail, post a link, discuss, play a game, prosumerism
Take Action Escalator…
Don’t Settle…