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www.supplychainsummit.com Retail Supply Chain Ann Grackin CEO-ChainLink Research

Retail Supply Chain and the Customer Experience: The End-to

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  • 1. Retail Supply Chain Ann Grackin CEO-ChainLink Research

2. Agenda

  • Welcome
  • Changing Face of Retail
  • Changing Face of the Supply Chain
  • What it will take going forward

3. Changing Face of Retail 4. We NeedWorld View 5. Now more than ever, a networked economy 6. And Retail Has Changes Beyond Replenishment Not all Retail is about Convenience And assortment Stack it high. Watch it fly. Price it low. Watch it go. 7. We are on the Web DNS Query Growth 8. We are on the Move Human Migration and Mobility 9. Huge Demographic Changes Rank City/Urban area Country Average annual growth 2006 to 2020, in % 1BeihaiChina10.58 2GhaziabadIndia5.20 3Sana'aYemen5.00 4SuratIndia4.99 5KabulAfghanistan4.74 6BamakoMali4.45 7LagosNigeria4.44 8FaridabadIndia4.44 9Dar es SalaamTanzania4.39 10ChittagongBangladesh4.29 11TolucaMexico4.25 12LubumbashiCongo4.10 13KampalaUganda4.03 14Santa CruzBolivia3.98 15LuandaAngola3.96 16NashikIndia3.90 17KinshasaCongo3.89 18NairobiKenya3.87 19DhakaBangladesh3.79 20AntananarivoMadagascar3.73 21PatnaIndia3.72 22RajkotIndia3.63 23ConakryGuinea3.61 24JaipurIndia3.60 25MaputoMozambique3.54 26MogadishuSomalia3.52 27GujranwalaPakistan3.49 28DelhiIndia3.48 29Pune (Poona)India3.46 30Las VegasUSA3.45 31Addis AbabaEthiopia3.40 32IndoreIndia3.35 33FaisalabadPakistan3.32 34RawalpindiPakistan3.31 35BrazzavilleCongo3.29 36PeshawarPakistan3.29 37KhulnaBangladesh3.24 38SuwonRepublic of Korea3.23 39KarachiPakistan3.19 40AsuncinParaguay3.17 41LahorePakistan3.12 42AsansolIndia3.11 43RiyadhSaudi Arabia3.09 44DakarSenegal3.06 45MultanPakistan3.06 46ValenciaVenezuela3.05 47JakartaIndonesia3.03 48BrasliaBrazil2.99 49Port-au-PrinceHaiti2.98 50PalembangIndonesia2.94 51JiddaSaudi Arabia2.93 52AccraGhana2.93 53AgraIndia2.93 54HyderabadPakistan2.91 55BandungIndonesia2.90 56WenzhouChina2.90 57East Rand (Ekurhuleni)South Africa2.89 58WuhanChina2.87 59MosulIraq2.86 60AmritsarIndia2.85 61BursaTurkey2.85 62ManausBrazil2.83 63MeerutIndia2.83 64YaoundCameroon2.80 65ChangshaChina2.80 66BelmBrazil2.79 67BangaloreIndia2.79 68HezeChina2.78 69TijuanaMexico2.77 70ShantouChina2.77 71MaceiBrazil2.75 72AlgiersAlgeria2.74 73AhmadabadIndia2.73 74LucknowIndia2.72 75DoualaCameroon2.71 76AustinUSA2.69 77BhopalIndia2.69 78AtlantaUSA2.64 79Ujung PandangIndonesia2.63 80LudhianaIndia2.63 81ManaguaNicaragua2.62 82ZhanjiangChina2.59 83KarajIran 2.59 84JamshedpurIndia2.59 85MeccaSaudi Arabia2.56 86VadodaraIndia2.55 87DavaoPhilippines2.53 88KanpurIndia2.53 89Ciudad JurezMexico2.51 90TegucigalpaHonduras2.51 91ShenzhenChina2.51 92SrinagarIndia2.50 93CoimbatoreIndia2.49 94AbidjanCte d'Ivoire2.49 95YangonMyanmar2.46 96DhanbadIndia2.46 97RabatMorocco2.45 98AleppoSyria 2.42 99San JosCosta Rica2.42 100KhartoumSudan2.41 10. Web Business WW are Growing

  • 90 + Million domain names exist in the world
  • 29% growth
  • Rate in 2005
  • Growth rate is increasing quarter over quarter

Source: Zooknic, October 2005; VeriSign, October 2005 O THER 11. And Business are Moving Out of the 4 WallsEnterprises.. and Federations Federations SOHO.Self Employedand Consumers Enterprise A Enterprise C Enterprise G .. within thefour walls Shared execution Fully outsourced processes Process A Process B Process C Process D Enterprise H Enterprise Y Enterprise B Enterprise X Enterprise Y Enterprise Z Enterprise A Enterprise B Enterprise C Enterprise G Enterprise X Enterprise Z % of businesses at home is increasingMicro loansincrease WW 40%+ quarter over quarter 12. Economic Mobility MercerWorld middleclass increases Most expensive shopping streets in The Americas Street City 5th Avenue New York East 57th Street New York Madison Avenue New York Rodeo Drive Los Angeles N Michigan Avenue Chicago Union Square San Francisco Bloor Street Toronto Iguatemi Shopping Sao Paulo Rio Sul Shopping Rio de Janeiro Newbury Street Boston Most expensive shopping streets in Europe Street City Champs Elyses Paris Oxford Street London Bond Street London Covent Garden London Brompton Road London Faubourg St Honor Paris Grafton Street Dublin Blv Haussmann Paris Kaufingerstrasse Munich Tverskaya Moscow 13. We are Searching for Something Else Maslows Hierarchy Revisited Values Experience Results Price Availability 14. Stepford Village Show new mall concepts What have we got from Best Buy 15. MainStreet Show new mall concepts What have we got from Best Buy 16. Destinations

  • Starbucks:Business Meetings
  • Whole Foods:Lunches and Diners
  • Wal-Mart: Health Clinics
  • American Girl: Tea Parties
  • Cereality: Just Like Saturday Morning

17. The Commoditization Blues Price / Margins Time Revenue and Margin Loss Product Offering C Product Offering B Product Offering A 18. Evolution of Marketing Production Orientation Sales Orientation MarketingOrientation Outcome Orientation Late 1800s Early 1930s Mid-1950s 2000

  • Focus: Increase Output
  • Demand > Supply
  • If we make it, they will buy it !
  • Products
  • Focus:Increase Demand
  • Demand
  • Hard Sell
  • Products
  • Focus: Creating Demand
  • Demand < Supply
  • Educated Consumers
  • Products & Services
  • Experience
  • Global
  • Results
  • Services
  • Outcomes

Source:Fundamentals of Marketing, Stanton, Etzel, Walker Seller Power Buyer Power 19. Results Power by the Hour 20. Experience 21. Outcome Business Models Increasing Margins Embeddednes of Needs and Values Make + Service with SLAs Leasing Managing Out-Sourced Processes Selling Outcomes Warranties $ Make Only Make + Service Doll: China: $2.80Retailer: $19.99Fashion Party:$1,020.00 22. Where Do they look for their Experience The whole consumer economy is going experiential 23. WeThinkWe Know the Customer 24. Changing Face of Supply Chain 25. The Supply Chain Challenge

  • The irrationality of a thing is no argument against its existence, rather a condition of it

Friedrich Nietzsche 26. Money is Lost in the Chain 27. Money is Lost in the Store

  • Optimal Layout
  • Locating Merchandise
  • Store Layout
    • Plan-o-grams vs. real-o-grams
    • size of store
    • stockroom space

28. Money is Lost at the Shelf

  • Over/under order by order to fill
  • Order visually out or low stock items vs.. All items
  • Missing shelf tag items do not get ordered
  • Not orderedfor multiple locations
  • Not accurately ordered for promotions/Business events
  • Missing an order cycle
  • Provided automated solution to manual ordering
  • Produced simple item forecast

29. Money is Lost in IT 30. Money is Lost Through Lack of Knowledge % Sales 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 Low High Store Labor Shrink Lost Sales WTW Inventory Inventory 31. A Vision for the Future 32. RFID is a Multi-Enterprise Solution

  • Data Collection for Language Barriers
  • Bath/lot control
  • Mfg routing for unique packaging
  • Identifying Expiration
  • Shrinkage
  • Cold Chain-Temperature Sensing
  • Compliance with Customer
  • Track
  • Re-route
  • Secure
  • Cold Chain
  • Store Ops-Micro Merchant
  • PSA
  • Find product on shelf
  • Right product-no returns
  • Shrinkage
  • Asset Mgnt
  • Home Health
  • Freshness
  • Entertainment

33. Retail is Multi-Channel 34. A Vision of the Future 35. Create: Sustainable Supply Chain s Wal-Marts Green Packaging InitiativesCould Produce Ripple Effects 36. Update Your Role 37. Revitalize Your Vision 38. Create Brands that Reflect Value 39. Revise the Technology Predictive Networks Total Sourcing Models Expressive Bidding Total Cost to Serve Compliance Auditing Risk Management Collaboration a Given! 2000 1990 2004 MRP Data Warehouse, OLAP Event Management Spreadsheets Optimization (APS) RFID Client Server APPLICATIONS ARCHITECTURES Web (Service-based) Mainframe Third Paradigm Planning Synchronization 40. Revisit the basics 41. Innovate your Process

  • MacDonald's
  • Several ordering and payment system pilots
    • SpeedPass(Mobile)
    • FreedomPay
    • TransCore
    • Paypass (Mastercard)
    • Etc.
  • There is more to this story than in the Press
    • Indoor payment vs. outdoor dry thru challenges
    • Other applications for entertainment
    • Other partnerships within theme parks etc..

42. Partner: Federated Models

  • NOKIA PHONE
  • Payment for small retail purchases
  • SmartCoversTM for 3300/3500/6360
  • MasterCard, AT&T, Chase, 8 retailers

43. Consider the Total Process

  • Total flow from access to parking to store layout to checkout

44. Conclusions 45. The Challenge

  • Supply Chain
  • Managing Variability
  • Retailer:
  • Wallet size/loyaltyof customers
  • Multi Channel Mgnt
  • Orchestrated the Sale

How to gain of larger share of customer spend

  • Product/Brand :
  • Creating Innovation
  • Product Life Cycle
  • Brand Power

46. Whats Your Strategy? Growth? Cost Reductions? or 47. Get a World View 48. What Changes?

  • Experiences havesurprise : How to design dynamic Supply Chains?
  • Building Relationships: Not sellingthings
  • Completeness of Offerings: Federations
  • Financial Models Change
  • Innovation Engines Needed
  • Visibility in Markets
  • Predictiveness in Technology

49. Embrace Change

  • You need chaos in your soul to give birth
  • to a dancing star.

Friedrich Nietzsche