Sales and MarketingMaking your Resort or Hotel stand out

SmartOtels Limited Co-founded by Joaquin Cababie and

Matthew Brooks – over 40 years combined travel and hospitality industry experience

Incorporated June 2013 Offices: Wimbledon, London Current Client resorts and hotels in Thailand,

Indonesia, Malaysia, Philippines, Vietnam Client Profile: luxury and boutique resorts

and hotels in South East Asia

Who are we ?

BA (Hons) International Tourism Management 14 years industry experience in Marketing, Networking,

Partnerships, Relationship building Previously represented Pimalai Resort & Spa, Rasananda Resort

& Spa, The Racha, Dewa Nai Yang Beach Resort and YaiYa Boutique Resort, Thailand in the UK and Europe.

Passion: win-win relationships “I have been working closely with Joaquin during his time at LJR

Consultancy - Hotel Representation Company, and I would like to highlight his professionalism as he is always willing to assist with any issue. Joaquin always made sure everything went correctly, once the campaign was already closed. He is very constantly trying to know his potential market.

Javier Uberuaga, Product Manager, Nobel Tours & Indoriente

Joaquin Cababie, COO

Joaquin Cababie, COO “I have had the pleasure to work with Joaquin for

several months and he has consistently demonstrated a strong work ethic and a dedication to success gaining key contacts in regions of high demand and short supply due to his meticulously planned business trips.” Javier Serrano, STR Global

After a productive start, we are working hard together and I have to say it is a pleasure to work with him. He comes up with innovative ways to market our product to his clients and we are delighted with the response we have had.

Hannah Longman, Thon Hotels Joaquin’s LinkedIn Profile

30 years hospitality experience at management and senior management level.

Experienced in trade trade and corporate Sales, Marketing, Revenue, hotel operations.

Passion: delivering high return on investment. “I have worked with Matthew in various occasions

when he was working within a hotel group and also when he is consulting for hotels. Matthew has a vast knowledge on the hotel industry and in particular on the issues and challenges each hotel has to face in the modern electronic distribution age.”

Cho Wong, Managing Director, Supranational

Matthew Brooks, CEO

“I have worked with Matthew during various times over the year. I must admit that rarely do I encounter such a meticulous and precise person, controlling all aspects of hotel distribution and revenue management. He has been a true pioneer, and is result oriented. A true pleasure to work with such a professional !”

Patrick Landman, CEO, Xotels Matthew’s LinkedIn Profile

Matthew Brooks, CEO

Position your property right in front of key decision makers in the UK & Europe markets.

Identify and approach vital niche operators suitable to your property.

Carry out meticulous client research, sales, presentations, follow up, product training.

Devise creative marketing opportunities to highlight your property in the marketplace.

Attend major trade shows – WTM, ITB Berlin, FITUR, National Wedding Show, Destinations Show, Meetings Show and more.

Report monthly on activities and results.

Services

Got a planned Kuoni familiarisation trip changed to include a client in the Philippines through close contact with Kuoni Travel UK.

Negotiated a contact for LuxTripper UK with a 5* luxury resort client in Indonesia along with exposure on their web site and newsletter.

Negotiated contracts for clients in Thailand, Indonesia, Malaysia and the Philippines with local DMCs – enabling tour operators we deal with in the UK to book them.

Achieved a magazine feature of a client in Thailand to a membership of 40,000 in the UK by negotiating a barter deal.

Got a client in the Philippines included in a feature article for “The Telegraph” by leveraging on help we had given to the journalist.

Recent Successes

Arranged Product Manager familiarisation visits by Hotelplan, Chic Locations and Cox and Kings to clients in Thailand and Malaysia.

Negotiated and arranged the feature of clients in Bali in Short List magazine, UK.

Achieved sales for client resorts in Bali on French member site Very Chic.

Were invited by the Ambassador to a select gathering of travel and media professionals at the Indonesian Embassy.

Became one of the top 1% of social media influencers worldwide, as a company.

Achieved very positive response to the launch of our e-mail newsletter to en extensive database of travel, tourism representatives and press contacts.

Participated in the National Wedding Show with Malaysia Tourism Board.

Recent Successes

Just a few Recent Activities

At the Indonesian Embassy for the “Indonesia-UK Choralobation” event.

With the “Wonderful Indonesia” team at the “Hello Indonesia” event in London’s Trafalgar Square.

Just a few Recent Activities

On a recent visit to present our clients to Kuoni Product Managers

At Destinations Show at London’s Earls Court

Just a few Recent Activities

At ITB Berlin – the world’s largest trade trade event

The National Wedding Show in London

Daily sales calls and visits to tour operators, incentive agents, major travel agents.

Detailed research to identify the best business for your property.

Concluding contracts for clients or in conjunction with clients.

On going follow up to all sales activities, including presentations and product training.

Attend major travel trade shows and events. Develop contacts with travel journalists, bloggers to find

ways of raising the profile of your property. E-mail and social media marketing, including a blog read

and shared globally.

Main Activities *

* Read our document “ROI from Sales Representation” for more detail.

Why retain SmartOtels ?

Your property goes forward to tour operators in the UK with your competitors.

We present your property (only) to the key decision makers at source in the UK.

Option A: place your property with a DMC and wait.

Option B: place your property with a DMC and retain SmartOtels.

Exotic, exclusive destinations

Benefit from our experience Now !

Joaquin Cababie

+44 (0)7789 251395

Matthew Brooks

+44 (0)7808 068282

www.smartotels.co.uk