Social Media Campaigns + Your Marketing Strategy = SMART

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Tourism Track presentation for BlogWorld & New Media Expo - Los Angeles 2011 #BWELA #BWETourism

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Social Media Campaigns + Your Marketing Strategy =SMARTShanna Smith Snyder@shannasmith

A little bit about meDirector of Communicationfor @AbileneCVBStarted in Sales Dept. Wears A LOT of Hats

Initially

AlsoImage Credit: 50 Social Media Icons, Ivan Walsh/Mark Smicikias

Its about being SMART!S = Strategic M = Measure A = Adapt R = Research T = Timely

Track, Track, Track!

Project365

Your24

A Day In The LifeImage Credit: Tom Martin, Converse Digital

Best advice?

Shanna Smith SnyderDirector of CommunicationAbilene Convention and Visitors Bureau325.676.2556 (Office)shanna@abilenevisitors.comShanna.a.smith@gmail.com @shannasmith@AbileneCVBwww.slideshare.net/shannasmithsnyder

Abilene CVB Social Media Sites & Website (screenshots)Abilene CVB Hootsuite Account (analytics) Flickr Commons (photos & graphics)Tom Martin (graphic)50 Social Media Icons (graphic)

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