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Miquel Alabern's Instagram blog trip presented at WTM Social Travel Market
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From blogtrip to instagramtrip: the #catalunyaexperience
Miquel Alabern- Promotion DirectorCatalan Tourist Board
BARCELONA
1st BLOGTRIP 2009
1st INSTAGRAMTRIP 2012
Why Instagram?
• First mobile social network in the world• Best app for Iphone in 2011 • 100 million users• 4000 million pictures uploaded• 5 million pictures a day uploaded• 575 “likes” per second• 81 comments per second• ....•And last but not least:• “Instagram users tend to be young and well paid”• “A Picture is Worth a Million Words”
500.000 fo
llowers
447 pictures uploaded471.153 likes17.855 comments31 “Populars”
Contest in Instagram #catalunyaexperience
•Dates: June 26th- September 2nd
•Pictures into one of these categories:1. Catalonia and the Mediterranean Sea2. Catalonia, inland and the Pyrenees3. Catalonia, a land of contrasts4. Barcelona5. Catalonia, a land steeped in history6. Catalonia, a land of cuisine7. Catalonia, a land of creativity8. Catalonia, a land of traditions
•48.056 pictures uploaded with #catalunyaexperience•Exhibition with the best 240 pictures in the city center of Barcelona (October 5th- November 18th)
Thank You!
Miquel [email protected]