The Social Media Savvy GrannieS of varanaSi

@grannys_inn

Picture your ‘Dadi’. What do you see and feel? Her warmth, her cozy cuddles and her home made recipes.

Now can you picture this?

Your Dadi busy with work and present on all social media platforms.

@grannys_inn

inTroducinG The Social Media Savvy GrannieSTwo fiesty grannies - Asha & Aruna running a profitable homestay

And using Social Media to share their story!

With their guests and anybody who cares to listen!

@grannys_inn

So whaT’S Their SecreT recipe?Secret Social Sauce

• The grannies thought - people are mostly found on Social Media – .let’s meet and greet them there.

• And they never SELL on Social Media. They just TELL their STORY!

@grannys_inn

and Their uSp iS #coMeandBelonG• Strong belief in “Atithi Devo Bhava”

Making the guest become a local and not just a tourist

• Basics - Comfortable rooms to comfort food

• Extra - Tour Packages to Varanasi Trivia Walking Trails to Tuk Tuk rides

• Delight - Pampering with love, art and aesthetics

@grannys_inn

whaT MakeS TheM “unique” and “differenT”?Signature Offerings

• Offbeat Programs

• City Tours

• Programs to kindle Spiritual Quotient

• Life Coaching

• Yoga

• Secret Granny recipes

• Assisted Saree Shopping & Saree Draping

@grannys_inn

iT’S your dadi nani ka GharIt’s a home

• It’s a quaint, 1960’s built old Indian house with a small courtyard

• Impromptu sing along sessions, chats and discussions

• Informal and homely environment to #ComeandBelong

• All make the Granny story come alive

@grannys_inn

and They aren’T STricT like SoMe GrannieS:-)Flexibility

• The grannies are very flexible on request they can:

• Be flexible on Check in and Check Out

• Take specific meal requirement for kids and the elderly

• Provide extra mattress, ayurveda tips and cater to special needs

@grannys_inn

The GrannieS are faceBook era STory-TellerS

Dadi Nani ki Kahaniyan

• Guests are exposed to stories from the Grannies

• Part Fiction

• Mostly life experiences

• Combating language issues, they connect with all their guests (who come from the world over)

@grannys_inn

do They know iT all? Learning and Unlearning

• The Grannies believe that the best way to “Grow” is to learn and unlearn, adapt with the times

• Regular updating from their daughter and son-in-law

• Their 12 year old Grandson is their “gadget guru”.. from apps to email.. he teaches them all!

@grannys_inn

whaT’S Their BiGGer STory?Build An Ecosystem and Not Just a Business

• Converge and Converse with like minded people

• Collaboration with Silver Talkies (online magazine for the elderly) ,

• Shuru – Art ( local art startup) and Scrapshala ( local upcycling startup)Serenity Routes & Roobaroo Walks (localtravel startups)

• Surround themselves with positivity with Yoga, book reading, Ayurveda and Music

@grannys_inn

and They live Their STory!Travel

• They travel regularly and update twitter and FB about their escapades

• Their travel stories are ‘everyday’, heart warming and they share them all on the social media

@grannys_inn

here’S Their Tip for you!Be Curious

• Keep the child like curiosity alive. It helps to overcome inhibitions and become fearless to try out new ventures

• Their tweets are mostly on Positivity and LIFE

@grannys_inn

wanna reach ouT To TheM!If you are

• Looking for a comfortable homestay in Varanasi

• If you are a Granny or a Grandpa looking to begin second innings as a homestay owner

• Or have a homestay but need help in marketing & sales by these grannies

Then visit us at www.grannysinn.in

Follow our story - fb.com/grannysinn

Write to us at namastey@grannysinn.in

Or Call

Manish - 9650400466

Shilpi – 9560550015

The Granny’s Inn is a part of the UnhotelTM company head quartered in Gurgaon.