Tourist Destination: Bali IslandTourist Destination: Bali Island

ByBy

Sarodjo “Joe” PawirodikromoSarodjo “Joe” Pawirodikromo

AgendasAgendas

■■ Overview Overview

■ ■ ProductProduct

■■ PricePrice

■■ PlacePlace

■■ PromotionPromotion

■■ SummarySummary

OverviewOverview

• LocationLocation

• CultureCulture

• Art and performanceArt and performance

Marketing MixMarketing Mix

■■ ProductProduct

•• Tourist destinationTourist destination

•• Beautiful beachesBeautiful beaches

• • Traditional music and danceTraditional music and dance

• • Ancient templesAncient temples

Marketing MixMarketing Mix

■■ PricePrice• The price to get to Bali/The transportation The price to get to Bali/The transportation

price price

• The visas price The visas price

• • The price tourists must pay when they are The price tourists must pay when they are inin

BaliBali

Marketing MixMarketing Mix

■■ PlacePlace

•• The location of BaliThe location of Bali•• Why Bali?Why Bali?

1.1. Beautiful beachesBeautiful beaches2.2. Ancient templesAncient temples

3. Traditional music and3. Traditional music and dancedance

Marketing MixMarketing Mix■■ PromotionPromotion

•• The business sectorThe business sector1. Sales promotion1. Sales promotion2. Advertising2. Advertising3. Direct marketing3. Direct marketing4. Work with local government to improve products and services in Bali4. Work with local government to improve products and services in Bali

• • The local government sectorThe local government sector1. Forming a marketing team1. Forming a marketing team2. Making an effective marketing plan2. Making an effective marketing plan3. Execute the plan3. Execute the plan

•• The central government sectorThe central government sector1. Establish laws on immigration and tourism1. Establish laws on immigration and tourism2. Establish laws on immigration and investment2. Establish laws on immigration and investment3. Work with the local government to improve products and services in Bali3. Work with the local government to improve products and services in Bali

CustomersCustomers

• Domestic and international tourists/visitorsDomestic and international tourists/visitors

• Domestic and international investorsDomestic and international investors

• Domestic and international officialsDomestic and international officials

SummarySummary

■■ Bali has unique and interesting tourist Bali has unique and interesting tourist objects objects

■■ Bali will be, always be, a fascinating tourist Bali will be, always be, a fascinating tourist destination for peopledestination for people

■ ■ Tourists will always remember Bali IslandTourists will always remember Bali Island

Questions?Questions?

ReferencesReferences■ ■ Armstrong, G. & Kotler, P. (2009). Armstrong, G. & Kotler, P. (2009). Marketing: An introductionMarketing: An introduction

Upper Saddle River, NJ: Pearson Prentice Hall.Upper Saddle River, NJ: Pearson Prentice Hall.■■ Gubman, E. (2003). Gubman, E. (2003). The engaging leader:The engaging leader: Winning with today’s free agent workforceWinning with today’s free agent workforce

Chicago, IL: Dearborn Trade Publishing.Chicago, IL: Dearborn Trade Publishing.■■ Kaplan, S. R. & Norton, P. D. (2006). Kaplan, S. R. & Norton, P. D. (2006). Alignment: Using balance scorecard to createAlignment: Using balance scorecard to create

synergiessynergiesBoston, MS: Harvard Business School Press.Boston, MS: Harvard Business School Press.

■■ http://projectvisa.comhttp://projectvisa.comVisa information: Visa information: Visa information for indonesiaVisa information for indonesia

Retrieved Sunday, February 22, 2009Retrieved Sunday, February 22, 2009■ ■ http://www.threebestbeaches.com/asia/balihttp://www.threebestbeaches.com/asia/bali

Three best beaches – Bali: Three best beaches – Bali: Best beaches of baliBest beaches of baliRetrieved Monday, February 16, 2009Retrieved Monday, February 16, 2009

■ ■ http://bali.romanticholidayguides.com/http://bali.romanticholidayguides.com/Bali romantic holiday destination guides: Bali romantic holiday destination guides: Why baliWhy bali

Retrieved Tuesday, February 17, 2009 Retrieved Tuesday, February 17, 2009 ■■ http://www.bali-indonesia.com/beaches/index.htmlhttp://www.bali-indonesia.com/beaches/index.html

Bali beaches guide: Everything you need to know about bali beachesBali beaches guide: Everything you need to know about bali beachesRetrieved Monday, February 16, 2009Retrieved Monday, February 16, 2009