T r a v e l T e c h O s l o Vancouver | Detroit | Amsterdam | Sydney #TRAVELTECHOSLO ISABEL MOSK @ISABELMOSK

Travel Tech Oslo - 16 oktober 2014

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Have your guests build your tourism brand The power of social media has led to a shift that managers in the tourism industry can no longer ignore. These days, tourism marketing is all about getting people to talk, thus getting them to do the marketing for you. In her presentation, Isabel Mosk discusses why social media need to be at the core of your marketing strategy. She presents a wide range of inspiring cases and learnings from destination marketing, combined with her thoughts on the power of social media and the importance of building communities.

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1. Vancouver | Detroit | Amsterdam | Sydney#TRAVELTECHOSLOISABEL MOSK@ISABELMOSK

2. Travel Tech Oslo 3. Travel Tech OsloTRUST THROUGH SOCIAL MEDIAAds in magazines: 60%consumer opinions posted online: 68%recommendations from people you know: 84%Nielsen Global Trust in Advertising and Brand Messages September 2013 4. Travel Tech Oslo 5. Travel Tech OsloTOURISMBRANDS AREBUILT SOCIALLY 6. Travel Tech OsloTourism brandThe sum of stories people hearThe sum of experiences people have 7. Travel Tech OsloTOURISM MARKETING = STORYTELLINGadvXertising stories 8. Travel Tech Oslo42%Of Facebookusersregularlyshare travelstories. 9. Travel Tech Oslo>70%update theirstatus onFacebook whilethey are onholiday 10. Travel Tech Oslo52% ofFacebookers saidthat seeing friendsholiday pictures hadInspired them tobook a holidayto the same place 11. Travel Tech Oslo 12. Travel Tech Oslo 13. Travel Tech Oslootherpeoplesstoriesyour stories 14. Travel Tech OsloMEDIA COSTS NEARLY ZERO TO PRODUCEAND DISTRIBUTEThen Now 15. Travel Tech OsloTOURISMMANAGEMENT, NOT MARKETING 16. Travel Tech OsloA DESTINATION IS THE STAGE FOR STORIES 17. Travel Tech OsloSTORIES NEED TO BE MANAGED 18. Travel Tech OsloSTORIES NEED TO BE MANAGED 19. Travel Tech OsloSTORIES NEED TO BE MANAGED 20. Travel Tech OsloFEEDBACK LOOPSAwarenessConsiderationInterestedPurchaseVisitEvaluate 21. Travel Tech OsloKNOW THE STORIES YOUR TELLING 22. Travel Tech OsloKNOW THE STORIES YOUR TELLING 23. Travel Tech OsloKNOW THE STORIES YOUR TELLINGSveinn Birkir BjrnssonPromote Iceland 24. Travel Tech OsloSOCIAL MEDIA MONITORING 25. Travel Tech Oslo 26. Travel Tech Oslo 27. Travel Tech OsloLIVESTREAM #HAPPYTOHELP 28. Travel Tech Oslo#HAPPYTOHELP https://www.youtube.com/watch?v=yYtQ0cAeBMc 29. Travel Tech OsloTHE VISITOR EXPERIENCEIndividuals journeyremarkable experiencesbad experiencesLove itMehHATE IT 30. Travel Tech OsloBRISTOL TRAINED CAB DRIVERS 31. Travel Tech OsloMARKETING BYACTIVATING STORYTELLERS 32. Travel Tech OsloGet people talking and theywill do the marketing for you 33. Travel Tech OsloMARKETING THROUGH STORYTELLERSstories storytellers target audience 34. Travel Tech OsloSTORYTELLERSStaffDestinationResidents(Past)visitorsInfluencersStakeholders 35. Travel Tech OsloVISITORS 36. Travel Tech OsloRESIDENTS 37. Travel Tech OsloINDUSTRY - SEYCHELLES 38. Travel Tech OsloINDUSTRY - RESTAURANT 39. Travel Tech OsloINFLUENCERS 40. Travel Tech OsloFANS/AMBASSADORS 41. Travel Tech OsloBEYOND THE BLOG TRIP 42. Travel Tech OsloENCOURAGE SHARING 43. Travel Tech OsloREMARKABLE EXPERIENCES ARE SHARED 44. Travel Tech OsloBE REMARKABLE 45. Travel Tech OsloMAKE IT ACCESSIBLE 46. Travel Tech OsloMARKET TOPASSIONATE NICHES 47. Travel Tech Oslo 48. Travel Tech Oslo 49. Travel Tech Oslo 50. Travel Tech Oslo Antwerp in top ten ofFashion capitals in theworld (Globallanguage monitor) A fashion communitythat keeps on growing Good contacts withthe fashion bloggers(that kept coming toAntwerp in themonths after the blogtrip and kept onwriting after the blogtrip) 51. Travel Tech OsloSOCIAL AT THE COREOF YOUR MARKETING 52. Travel Tech OsloSOCIAL AT THE CORE OF MARKETING 53. Travel Tech OsloGUIDE PHOTO SELECTION 54. Travel Tech OsloThank youStay in touch@[email protected]