Upload
tito-antonio-ofilada-jr
View
3.655
Download
0
Embed Size (px)
Citation preview
School of Hospitality Management
How Tourism is Organized
Organizations handling Tourism in the Philippines and the World.
School of Hospitality Management
Tourism Organizations
• Some organizations perform different tasks.
– Catalysts
– Planning
– Development and
– Promotion functions
School of Hospitality Management
Tourism Organizations
Tourism organizations can be viewed in the following ways:
–Geographically
–Ownership
–Function/ Activity
– Industry
–Motive
School of Hospitality Management
International Organizations
United Nations World Tourism Organization (UNWTO)
– Commonly called the World Tourism Organization.
– Central office is in Madrid, Spain
– A specialized agency of the United Nations
School of Hospitality Management
United Nations World Tourism Organization (UNWTO)
– Widely recognized and the leading international organization in the field of travel and tourism.
– Serves as a global forum for tourism policy measures and source of tourism know-how.
– It has 145 member countries; 350 affiliate members.
School of Hospitality Management
United Nations World Tourism Organization (UNWTO)• Basic goals of the organization include:
– Work with governments to make tourism a strategic economic development and employment priority.
– Move toward open and competitive markets.
– Pursue sustainable development.
– Eliminate barriers to growth in the industry.
School of Hospitality Management
United Nations World Tourism Organization (UNWTO)• Its major activities include:
• Transfer of tourism know how to developing countries.
• Providing Tourism Statistics and Market Research
• Human Resource Development
• Encourage World travel through the standardization of travel documents.
• Promotes sustainability
• Creates special projects
School of Hospitality Management
United Nations World Tourism Organization (UNWTO)• The silk road
– Project undertaken by the WTO and UNESCO
– Aims to revitalize through tourism ancient highways.
– The road passes through Japan, Korea, China, Kazakhstan, Kyrgyzyan, Pakistan, Uzbekistan, Tajikistan, Turkmenistan, Iran, Azerbaijan, Turkey, Georgia Greece and Egypt.
– Includes brochure and video, familiarization trips and special events.
School of Hospitality Management
World Travel and Tourism Council (WTTC)
• Forum for global business leaders in travel and tourism.
• Composed of presidents, chairs and chief executive officers of 100 of the worlds foremost companies.
• Raising awareness of the economic and social contribution of travel and tourism.
School of Hospitality Management
World Travel and Tourism Council (WTTC)
• Global Activities
– Challenges and opportunities that affect all sectors of the global industry.
– Provide an effective voice for the industry in its dialogue with governments around the world.
School of Hospitality Management
World Travel and Tourism Council (WTTC)
• Regional Initiatives
– Working with governments, local leaders and WTTC global members to identify and eliminate barriers to growth of tourism.
• Economic Research
– The primary vehicle used to convey the message that tourism is the worlds largest industry.
School of Hospitality Management
International Air Transport Association (IATA)
• Central office is in Montreal
• The global organization for all international air carriers.
• Its mission is to represent and serve the world airline industry.
School of Hospitality Management
International Air Transport Association (IATA)
• Valuable source of information on the Airline industry.
• Responsible for the safe movement of persons and goods from any point on the world air network.
• Standardization of airline tickets, baggage checks and other documents.
School of Hospitality Management
International Civil Aviation Organization (ICAO)
• Organized by governments to promote civil aviation on a world wide scale.
• “Guiding Civil Aviation into the 21st century” was the original plan in 1944.
• Aims to promote the safe and orderly development of international civil aviation throughout the world.
School of Hospitality Management
International Civil Aviation Organization (ICAO)
• It sets standards and regulations necessary for aviation safety, security, efficiency and regularity, as well as for aviation environmental protection.
School of Hospitality Management
Developmental Organizations
• These are large financial organizations who are willing to make developmental loans.
• World Bank
• United Nations Development Program
• Asian Development Bank
• FONATUR (Mexico)
• EMBRATUR (Brazil)
School of Hospitality Management
Organization for Economic Cooperation and Development (OCED)
• Established under a convention signed in Paris on December 14, 1960.
• Established to achieve the highest sustainable economic growth and employment and a rising standard of living in member countries while maintaining financial stability.
• Contribute to sound economic expansion in member as well as non member countries.
School of Hospitality Management
Organization for Economic Cooperation and Development (OCED)
• Contribute to the expansion of world trade on a multilateral, non discriminatory basis in accordance with international obligations.
• This organization is a forum for monitoring policies and structural changes affecting the development of international tourism
School of Hospitality Management
Regional International Organizations
• Pacific Asia Travel Association (PATA)
– Represents countries in the Pacific and Asia that are united to achieve a common goal.-Excellence in travel and tourism growth.
School of Hospitality Management
Pacific Asia Travel Association (PATA)
• Promotes tourism through programs of research, development, education and marketing.
School of Hospitality Management
European Travel Commission (ETC)
• The strategic alliance that provides for the collaboration between the European national tourism organizations
• This is the National Tourism Office of Europe
School of Hospitality Management
European Travel Commission (ETC)
• Attraction of millions of potential and existing overseas customers from the major overseas markets.
School of Hospitality Management
Department of Tourism
• Created in 1956 when the board of Travel and Tourist industry was created by law.
• The primary agency responsible for encouraging, promoting and developing tourism as a major socio-economic activity to generate foreign currency and employment.
School of Hospitality Management
Department of Tourism
• This agency is headed by a secretary with a cabinet rank.
• Its original functions include:– Effective removal of
unnecessary barriers to travel
– Integrating and simplifying travel regulations and enforcement
– Review all tourism projects which could include loans from the government.
School of Hospitality Management
Department of Tourism• This agency is headed by a secretary with
a cabinet rank.• Its original functions include:
– Effective removal of unnecessary barriers to travel
– Integrating and simplifying travel regulations and enforcement
– Review all tourism projects which could include loans from the government.
– Formulating suitable standards to ensure that the highest are met.
School of Hospitality Management
Philippine Convention and Visitors Corporation
• The Marketing arm of the Department of Tourism.
• This is the agency responsible for international tourism marketing.
• Participates in trade missions and travel trade expositions.
• Produces sales collateral and trade advertising.
School of Hospitality Management
Philippine Convention and Visitors Corporation
• Responsible for major international promotional campaigns:
- Islands Philippines
- Jeepney Island Adventure
- Musical Islands Philippines
School of Hospitality Management
Tourism Infrastructure and Enterprise Zone Authority
• Formerly called the Philippine Tourism Authority.
• Mandated to designate, regulate and supervise the TEZ’s
• Develop, manage and supervise tourism infrastructure projects in the country.
School of Hospitality Management
Tourism Infrastructure and Enterprise Zone Authority • To provide technical and
financial assistance to qualified tourism projects, investors and proponents (both government and private)
• To generate revenues to fund both national and corporate developmental needs and/or undertakings