Beyond The Website: Using Online Tools To Grow Your Offline Business

Beyond e Website

Using Online Tools To Grow Your Offline Business

Grayson Carter

Goals

Better Marketing

Better Decisions

Better Outcomes

House KeepingCell Phones

Evaluations

Questions

1. Getting Started2. Google Places3. AdWords4. Email Marketing5. Google Analytics

Agenda

1. Getting Started

Joesweeping.com

memphispaving.com

Buy a “.com” Domain Name

joesweeping

Set up @joesweeping.com Email

joe@joesweeping.com

not

joesweeping@aol.com

Claim Free Directory Listings

Old School

To get started:

getlisted.org

2. Google Places

Google Places Recap

• FREE

• Only Local Competition

• Less Risk

3. Google AdWords

“50% of people surveyed couldn’tdistinguish Paid vs. Organic results”

-Consumer Search Insights April 2012

Precision Targeting

No Surprise Costs

Google Keyword Tool

Budget Example

$ 10 Daily Budget $2 Cost Per Click (CPC) = 5 Clicks

Pick Service

Pick Service

Parking Lot PavingStreet Sweeping

Pick Keywords

Pick Keywords

Parking Lot Paving

Repave my parking lotNew Parking LotFix my parking lot

Write Ads

Write Your Ad

Parking Lot Paving3 Year Warranty

Call Us For a Free Quote

www.awesomepaving.com

CrossFit Case Study

Results

$175 Budget

600 Website Visitors

7 New Members

@ $200 Month

$16,800 year

Don’t Guess, Test!

Click rough Rate

16.9%

23.7%

Click rough Rate

1.50%

1.49%

Recap

• Paid Ads vs. Organic

• Keywords Customers Use

• Don’t’ Guess, Test!

4. Email Marketing

7 – 21 Touches

What Do I Send them?

Email Marketing Services

Email Marketing Services

19 /month

Why Use Email Marketing Service?

• Subscription Management

• Double Opt In

Subscription Management

Email Marketing Recap

• 7 – 21 touches to get customer• Be a resource to prospect• Don’t use your own email

5. Google Analytics

How do people get to my site?

What questions are they trying to answer?

Fix holes in your bucket

To get started:

“Please install Google Analytics on

my website”

Recap

• Look for actionable data

• Make better business decisions

• Give your customers what they want

1. Getting Started2. Google Places3. AdWords4. Email Marketing5. Google Analytics

Summary

Free Resources

BlacktopToLaptop.com

$100 Adwords Credit

Ask the Pro

ank You!