10 research findings of sales and social media

10 research findings about sales and social media

10 extracts from a recent B2B survey

Top 3 reasons for sales using social media, were networking, prospecting and research.

1

78.3% respondents said they had used social media to sell.

2

72.6% salespeople using social media actually outperformed their colleagues not on social media.

3

75% of sales people have received no training in the effective of social media.

4

22% of respondents claimed they didn’t use social media to close deals.

5

Of the 22% of sales people not using social media, 45% didn’t understand it.

6

Of the 22% of sales people not using social media, 19% did not see the value.

7

Between 5% - 25% time is spent on social media sites, for the sales people who actively use it.

8

Linkedin, Twitter, Facebook, Blogging and Google plus are used by sales and in that order of preference.

9

54% of survey respondents tracked their social media usage back to closed deals.

10

Data extracts were taken from a recent survey conducted by James Keenan. The survey results were generated by 5,110 sales people within the B2B sales environment.

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