131117 why #gro wsprt w2-e stevehubba

Why? #GROWsport…

Using web & social media marketing

#GROWsport …Using web & social media marketing

Personal pursuits going GOING UP

Gym 5.4%

Jogging 4.2%

Cycling 2.2%

Walking 2.6%

http://goo.gl/y5RRu [Roy Morgan Online Report]

#GROWsport …Using web & social media marketing

Club sport going GOING DOWN

PlayedSport

8% !!Went to watch sport

3.1%

#GROWsport …Using web & social media marketing

We’ve got a problem!GOING DOWN

Golf 3.3%

Tennis 3.1%

Cricket 1%

Football 0.3 – 0.7%

#GROWsport …Using web & social media marketing

Meanwhile the web & social media…

BOOMfacebook didn’t exist 10 years ago - it now has more users (one billion+) that the internet had 10 years ago!

#GROWsport …Using web & social media marketing

Wanted: Sport Club marketersEssential• Understands the players / supporters• Knows why your sport / club is the best • Has a habit of telling a good storyDesirable• Experience promoting self & others via:– Web / Blog– Facebook– Twitter, and maybe …– LinkedIn, G+, YouTube & Instagram too!

#GROWsport …Using web & social media marketing

Two functions of marketing…

Customer Retention

Customer Acquisition

#GROWsport …Using web & social media marketing

Competitive advantages online…

#GROWsport …Using web & social media marketing

Relationships & FANS….

Business-to-Customer (B2C)= Club2Fan (C2F)

Business-to-Business (B2B) = Club2Sponsor (C2S)

*Note: Social Media also enables Fans andSponsors to sharewith one another andthe Club.

#GROWsport …Using web & social media marketing

Where are you?

YOUR WEBSITE IS YOUR BUSINESS. IF YOU CAN’T BE FOUND, YOU DON’T EXIST.

#GROWsport …Using web & social media marketing

Does your web attract?

*vicbeach.com.au shameless plug!

#GROWsport …Using web & social media marketing

Facebook marketing…

#GROWsport …Using web & social media marketing

Twitter marketing…

#GROWsport …Using web & social media marketing

But wait there’s more (and they fit in your pocket!)

#GROWsport …Using web & social media marketing

Thank you … let’s connect!West2East ReCreation“more connections, better relationships”west2eastrecreation.com.aue. steve@west2eastrecreation.com.aum. 0418 362 181l. linkedin.com/in/stevehubbaf. facebook.com/West2EastRecreationt. twitter.com/stevehubba

The Marketing Network“Power to Connect”themarketingnetwork.com.auinfluenceyournetwork.com.aue. steve.hubbard@themarketingnetwork.com.au