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Why? #GROWsport…
Using web & social media marketing
#GROWsport …Using web & social media marketing
Personal pursuits going GOING UP
Gym 5.4%
Jogging 4.2%
Cycling 2.2%
Walking 2.6%
http://goo.gl/y5RRu [Roy Morgan Online Report]
#GROWsport …Using web & social media marketing
Club sport going GOING DOWN
PlayedSport
8% !!Went to watch sport
3.1%
#GROWsport …Using web & social media marketing
We’ve got a problem!GOING DOWN
Golf 3.3%
Tennis 3.1%
Cricket 1%
Football 0.3 – 0.7%
#GROWsport …Using web & social media marketing
Meanwhile the web & social media…
BOOMfacebook didn’t exist 10 years ago - it now has more users (one billion+) that the internet had 10 years ago!
#GROWsport …Using web & social media marketing
Wanted: Sport Club marketersEssential• Understands the players / supporters• Knows why your sport / club is the best • Has a habit of telling a good storyDesirable• Experience promoting self & others via:– Web / Blog– Facebook– Twitter, and maybe …– LinkedIn, G+, YouTube & Instagram too!
#GROWsport …Using web & social media marketing
Two functions of marketing…
Customer Retention
Customer Acquisition
#GROWsport …Using web & social media marketing
Competitive advantages online…
#GROWsport …Using web & social media marketing
Relationships & FANS….
Business-to-Customer (B2C)= Club2Fan (C2F)
Business-to-Business (B2B) = Club2Sponsor (C2S)
*Note: Social Media also enables Fans andSponsors to sharewith one another andthe Club.
#GROWsport …Using web & social media marketing
Where are you?
YOUR WEBSITE IS YOUR BUSINESS. IF YOU CAN’T BE FOUND, YOU DON’T EXIST.
#GROWsport …Using web & social media marketing
Does your web attract?
*vicbeach.com.au shameless plug!
#GROWsport …Using web & social media marketing
Facebook marketing…
#GROWsport …Using web & social media marketing
Twitter marketing…
#GROWsport …Using web & social media marketing
But wait there’s more (and they fit in your pocket!)
#GROWsport …Using web & social media marketing
Thank you … let’s connect!West2East ReCreation“more connections, better relationships”west2eastrecreation.com.aue. [email protected]. 0418 362 181l. linkedin.com/in/stevehubbaf. facebook.com/West2EastRecreationt. twitter.com/stevehubba
The Marketing Network“Power to Connect”themarketingnetwork.com.auinfluenceyournetwork.com.aue. [email protected]