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Statistics from the USA, Canada and the UK on the prevalence of blogging success. By age group, country and volume of posts. We looked at a sample of 802 marketers. The survey was online so we can expect that this was a fairly web-savvy group. Nonetheless only around 3 in 10 reported being able to maintain a blog.
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how many marketers can really keep an
updated blog?
New Blogging Statistics for 2013
802people in charge of marketing
at a small or medium sized business were asked…
(Surveyed July-August 2013)
“Do you have an updated company blog? (more than 3 blog posts
in the last year*)”
*not a very high benchmark!
%
said they were unable to keep an updated blog
In the UK…
%
said they were unable to keepan updated blog
In the USA…
%
said they were unable to keepan updated blog
And in Canada…
%
said they were unable to keep an updated blog
40%30%
22%
60%70%
78%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UK US Canada
Updated Blog No updated blog
Males were ‘better’
than femalesat keeping an
updated blog…
32% of male marketers said they
had an updated blog, compared to
27% of female marketers
♂ ♀
32% 27%
68% 73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Updated Blog No updated blog
♀♂
Marketers between
25-34 years of age were ‘best’ at keeping
an updated blog…
41% said they had a blog
which is updated
25%
41%34%
27% 28%17%
75%
59%66%
73% 72%83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18-24 25-34 35-44 45-54 55-64 65+
Updated Blog No updated blog
However…
3 blog posts a year isn’t all that much for a business
marketer…
so we then asked
200 marketers…
“Do you have an updated company blog?
(more than 12 blog
posts in the last year)”
%
said they were unable to keep an updated blog…
…just 1% more than
marketers who said they were able to keep a blog
of over 3 posts a year!
30% 29%
70% 71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3+ posts a year 12+ posts a year
Updated Blog No updated blog
Which suggests thatnumber of posts on a blog is
almost irrelevant
If businesses are blogging, they are either doing
it well…
…or failing completely
better, easier business blogging
https://home.passle.net/index.php/the-state-of-business-blogging/
For more stats…
www.passle.net
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