6 Steps to Making Your Infographic Work

6 STEPS TO INFOGRAPHIC SUCCESS

Oli Archibald

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THE PROCESS

Ideas OutreachResearch/

DesignReview drafts Publication Post publication

THE IDEA

...............................................................................................................................................................................................THINK ABOUT TARGET NICHE(S) AND LINK ACQUISITION

Motoring Green/Eco

Tech/gadgets Infrastructure

Evolution of the Electric

Car

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Vs.

Is the story worthy of an infographic format, or better as an article?

Now I’m interested in

potatoes!

OUTREACH

...............................................................................................................................................................................................INFOGRAPHICS WILL GET ME LINKS!!? LET’S MAKE ONE!

Not so fast… Pitch the idea before you even think about design.

RESEARCH/DESIGN

...............................................................................................................................................................................................ESTABLISH WHAT YOU WANT FROM YOUR DESIGNER

Costs? How many revisions? Do they provide research as well as design?

How long is the turnaround?

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IF YOU HAVE NO DESIGNER, CHECK OUT DRIBBBLE

There’s a myriad of infographics designers out there waiting to be hired.

REVISION

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GET INPUT FROM YOUR TEAM (AND CLIENTS)

Second opinions will help you see things you may have overlooked

This is great,

but can we lose the Nazi’s?

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SEND DRAFTS TO THE EDITOR

Great for transparency and building relationships

PLACEMENT

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HOW TO DELIVER THE FINISHED PRODUCT?

Most high authority sites won’t accept an embeddable code, but it’s worth a try.

Either way, make sure the link is there upon publication for scraping.

or

POST-PUBLICATION

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• Chase up scraped and uniquely republished links

• Publish on your own blog

• Submit to infographics sites

• Use your PR team

• Tap up old contacts

• Contact your list of credits?

• Create a #hashtag

NOW WHAT?

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WHO’S LINKING?

Original Source

Scraped

Submitted to infographic sites

Winning on socialCheck who’s linking back. Are they linking to you as well as the original source?

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DON’T FORGET GOOGLE IMAGE SEARCH

Find work on the web using Google image search.

Forget TinEye, it sucks!

...............................................................................................................................................................................................SEE WHO’S UNIQUELY REPUBLISHED YOUR WORK…

…and make sure they link back to you too.

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SUBMIT WORK TO INFOGRAPHICS SITES

There aren’t many out there, but Visual.ly is awesome.

Followed link!

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PUBLISH IT ON YOUR OWN BLOG

Implement an embeddable code.

Get your team to share it via social. Make use of paid Stumbles and promoted Tweets.

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THANK YOU FOR LISTENING