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Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
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7 Ways to Use Social Mediato Build Stunning Business and Personal Brands
I Will Tell You The TruthToday’s Truth
We’re In This Together
Why Social Media is Smart Business
Social media is Mass Media
The World According to Social mediaChina
IndiaUnited States
Indonesia
It’s Not Just Kids
Social Media Gives Consumers Power
Customers Want To Interact
93% of Americans believe a company should have a social media presence
85% believe a company should be active with customers in social media
56% feel a stronger connection with companies they interact with in social media
Cone research of 1000+ americans. September, 2008
A New Way to Market
The Old Way: Use
Targeting to Convince
The New Way: Use Human
Engagement to Drive
Preference and Loyalty
7 Ways To Use Social media
1. Reputation Management
Pay Attention
1,311,407 views & counting
REact Fast
In just a few days, Domino’s reputation was damaged. The perception of its quality among consumers went from positive to negative since Monday, according to the research firm YouGov.
REact At The Flashpoint
Fired and Arrested. Store Shut Down and Sanitized.
Social Media Makes Bad news
Good News
Opportunity To Win Back Trust
an absolute horrible stay.
staff was consistently rude
saying “NO” was a
constant occurrence
concierge’s directions sent us
all in the wrong directions
building needs major touchup
staff really needs some training
Easy Listening
Set Up RSS Listening Post
Key Ingredients
search.twitter.comblogsearch.google.com
backtype.comboardreader.com
Alerts
tweetbeep.comgoogle.com/alerts
Advanced Listening
Good Reports
techrigy.com
Most Functionality
radian6.com
Easiest To Use
scoutlabs.com
2. Customer Service
The New Help LinE
Exceed Expectations
Customer Service IN Public
Twitter And Blogs
3. PUblic Relations
Who Is The Media?
120,000 New blogs Per Day
“Serious” journalism will die
Media will be dominated by
personalities, opinions
Coverage will be cursory, instant, and increasingly salacious
The Bad News
Access To Media You Never Had
Before
Democratization of Reporting
Every Customer is A Potential Journalist
Using Social Media For Sources
Access To Media
Delivered Right to Your
INbox
helpareporter.com
Media Directory
muckrack.com
The New Press Release
pitchengine.com
4. Customer Acquisition
Social Media Campaigns
thegreatschlep.com
Kill features And Benefits
What’s the One Thing That Makes Your Company Interesting?
Tips for Social Media Campaigns
1. Have a Beginning and an End
2. Promote Online and Offline
3. Be Smart About Search
4. Have a Strong Offer
5. Make Participation Easy
6. Make it Easy to Tweet
Integrated Campaigns
Offer-Based Campaigns
Contests Made Easy
contestmachine.com
5. Customer Loyalty
Create Brand Communities
Co-Ownership Preferred
Engage Your Customers
1. Communicate
2. Tie Outposts Together
3. Contests
4. Call to Action
5. Exclusive Content
6. Research/Survey
7. Combine Online/Offline
Activate, Don’t Collect
6. Thought Leadership
Everyone Has Expertise. What’s Yours?
Atomize And Distribute Content
Blog
convinceandconvert.com
Effective Search Optimization
Search Term Research
google.com/insightsgoogle.com/trendswordtracker.com
Build Keyword Density
Search Results Monitoring
authoritylabs.com
Video Blogs
winelibrary.tvvimeo.comviddler.com
youtube.com12seconds.tv
EBooks
kristensraw.com
Podcasts
eagle1037.fm/Flagstaff-Podcasts
Webinars
offmadisonave.com/webinars
Linkedin Answers
linkedin.com/answers
Yahoo! Answers
answers.yahoo.com
Google Knol
knol.google.com
Slideshare
slideshare.net
Yelp, etc.
yelp.com
7. Networking
Today Is A Dying Breed
There Is No Local
Connect With More and Different People
Social Media
Phoenix
Flagstaff
PR
MusicFood & Wine
Understand Your Spheres
Pick Your Horses
The New Big 3
Think Vertical
226 Groups with “Arizona” in Name
Create Good Profiles
1. REal Name
2. Real Photo (Smile)
3. Interesting, But Not Too Interesting
4. Be Keyword Smart
5. LInk To Your Content
Get Active
Social Networking Tips
1. Add Value
2. Share (8x1)
3. Be Personal
4. Ask
5. Don’t Try To “Game” The System
6 Dangerous Fallacies
It’s Inexpensive
It’s Fast
It’s Viral
You Can’t Measure
It’s Optional
It’s hard
JASON BAER Convince and Convert www.convinceandconvert.com/feed @jaybaer
Slides at Slideshare.net/jaybaer
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