800 sales conversations in Europe

800 000sales conversations by email

Sales email statistics

Sidetrade Group

20 %

67 %

13 %MeetingsSourcing

Outreach

Sources : CSO Insights, Pace Productivity, IKO System

Time spent by a sales developer

2010 2012 2014 2016

4,7

5,6

7,3

8,2

# of attempts to reach a decision maker

Sources : Ovation Sales, TeleNet

Emails sent to 100k decision makers

in all industries

ConstructionTransportation

Medical

Entertainment

Corp. Services

Finance14 %

Industry15 %

Consumer Goods20 %

High-Tech21 %

Other functions12 %

CFO8 %

BU Manager8 %

GM/COO/CEO9 %

CMO19 %

CIO/CTO20 %

HR Dir.25 %

Sidetrade Group

Sending at

the right time

Sidetrade Group

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

# emails sent Recipient availability

65 %

44 %

101 %102 %101 %

109 %

94 %94 %

109 %

101 % 102 % 101 %

44 %

65 %

Sidetrade Group

The subject line

Sidetrade Group

Sidetrade Group

Sidetrade Group

15%

30%

45%

60%

1 2 3 4 5 6 7 8 9 10

# of words in subject line Open rate

Sidetrade Group

“The size or length have zero impact on the recipient’s interest”

Sidetrade Group

Sidetrade Group

Company name in subject line

Lower case at the start of subject line

Question (?) in subject line

First Name in subject line

Exclamation mark (!) in subject line

Special characters ; / < > in subject line

+0.9%

+1.8%

+15%

+10%

-11%

-0.4%

Subject line

Sidetrade Group

Start with Good (morning, evening)

First name in first sentence

Start with Hello

Formal start (Dear, Sir, Ms…)

Last name in first sentence

Quote the Job/function in first sentence

Special characters ; / < > in first sentence

+104%

-46%

+86%

+20%

-25%

-12%

-10%

Preview (first sentence)

Sidetrade Group

Sidetrade Group

[0-50] [50-100] [100-150] [150-200] [200-250]

Sent emails by sizeResponse rate

19 %

15 %13 %

14 %

17 %17 %

14 %13 %

15 %

19 %

Sidetrade Group

Quote the Job/function in the body

Ask for a meeting (5 mins, 15 mins…)

Use Company Name in the body

First Name in the body (not preview)

Special characters ; / < > in body

Thank (thanks, in advance…)

-21%

+18%

+1%

-11%

-16%

The message body

+27%

Sidetrade Group

Sidetrade Group

email #1 #2 #3 #4 #5 #6 follow-up #7

18 %

14 %12 % 13 %

10 %

27 %

17 %

Response rate depending on email position in scenario

13% chance to have a response on 4th follow-up

Sidetrade Group

Email position in the scenario >>email #1 #2 #3 #4 #5 #6 follow-up #7

40 % 38 %42 %

27 % 27 %

37 %

20 %

Positive response rate

Sidetrade Group

Open rate

69%Cumulated

response rate

28%Positive responses

31%

Cumulated results (outreach scenarios)

Sidetrade Group

Sidetrade Group

VP of Sales

CMO

CFO

CEO-COO

BU Management

HR Director

CIO-CTO

Average 28,0 %

21,0 %

29,0 %

30,0 %

19,0 %

22,0 %

22,0 %

30,0 %

69,0 %

54,0 %

58,0 %

58,0 %

72,0 %

58,0 %

67,0 %

72,0 %

Open rate (scenario) Response rate (scenario)

Sidetrade Group

20 %

40 %

60 %

80 %

Open rate Response rate Positive responses

Large companies SMBs (<500)vs

+27%

+5% +75%

Sidetrade Group

Legal

Corporate

Government

Service

Construction

Medical

High Tech

Manufacturing

Finance 29 %

29 %

23 %

30 %

26 %

33 %

37 %

30 %

37 %

54 %

56 %

70 %

56 %

73 %

57 %

54 %

69 %

67 %

Open rate (scenario) Response rate (scenario)

Sidetrade Group

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Sidetrade Group: London-Birmingham-Paris-Dublin-Amsterdam

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