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Media: Nature and Technique
For Today:
• Describe the nature of media (advertising)• Identify the techniques of media
in persuading its receiver.• Watch a video about mass media
and media persuasion.
Questions:1.How does advertising work?2.What techniques do most ads
use to persuade? Give a brief description of each.
Advertising is the Art of PROMISE
andSUGGESTION.
Media Persuasion1.Pleasant Associations2.Unpleasant Associations3.Magical Associations
Media Persuasion4.Half truths5.Exaggerations 6.Floating Comparatives7.Truth
Compose a saying/ quote describing the nature of
media specifically advertising. Include proper solutions on how one should respond or
act towards it.
Advertising is the art of making whole lies out of half truth
therefore keep your eyes open.
Based on Edgar Shoaff’s quote
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