AGSM New Venture Project - PACE2.5 - 2016

BALANCEFresh Juice + Caffeine

Willamette Valley Juice Co. LLC

Kenneth Groves and Tzveta Kirova

all natural no added

sugar

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18-39 Years OldHealth Conscious

Oregon Resident

Wants Caffeine

Value Proposition

We provide health conscious individuals on the go

with fresh fruit juices with an added boost of

caffeine. Unlike our competitors, we produce our juices with zero concentration and only natural

sugars that provides our customers a healthy kick to their day.

Marketing Plan

Phase 1: Year 1

Phase 2: Year 2-3

Phase 3: Year 4-5

Marketing Plan

Phase 1: Year 1

Phase 2: Year 2-3

Phase 3: Year 4-5

Marketing Plan

Phase 1: Year 1

Phase 2: Year 2-3

Phase 3: Year 4-5

Pricing Strategy

Initial Cost per Bottle$2.12

Competitive Premium Pricing $3.00

15% Mark-up Retail Price$3.45

Scenario Projections

Best Base WorstConversion Rate 30% 15% 0%

New Store/Year 5 3 1

Breakeven Year Month 12 Year 2 Year 5+

First Year Store = 5 New Customers/Day/Store = 2

Distribution and Operation Strategy

Willamette Valley Juice Co. Warehouse

Retail Stores

Initial Capital Investment: $30,000

Ownership Structure

25%

25%20%

10%

10%

10%

COO

CEOCFO

CMO

CRO

CTO

Thank You!

Questions?