View
109
Download
0
Category
Tags:
Preview:
DESCRIPTION
Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action. However, very few blog marketing entrepreneurs today can help in blog and content creation for the long term.Janette Toral discussed the opportunities and lessons learned in blog entrepreneurship.This is also to promote the Ateneo-DigitalFilipino.com Blog Entrepreneur Program that will start this October 16, 2010. Details at http://bit.ly/blogentrep
Citation preview
Becoming a Blog Entrepreneur
Jane2e Toral h2p://bit.ly/blogentrep
h2p://www.digitalfilipino.com
h2p://www.e-‐commercephilippines.com
h2p://www.blog4reviews.com
h2p://www.searchprofileindex.com
h2p://www.adinteresBng.com
h2p://www.homebasedelite.com
3 Market Needs
Low-‐cost but effecBve website Rank in search engines
Tap social media
Very few service providers……
Starts on October 16, 2010
h1p://bit.ly/blogentrep
SITE LAUNCH STEP #1 RESEARCH
h2p://www.google.com/insights/search
Find out compeBBon through search engine.
Search engine is a reputaBon engine.
SITE launch Step #2 Structure / OpBmize
• About the site • Company index • Categories
– Cat1 • Photo • DescripBon • Company info
• Keyword: category, company name
• Sidebar – Facebook page – Twi2er – Slideshare – Archives – Ads – About author – News
h2p://www.halalcerBfiedfood.com launched August 10.
SITE Launch STEP #3 CAMPAIGN
Where?
• FREE – Twi2er – Facebook – Blog
• Paid – Blogs – Google Adsense
Tap bloggers & linkera_ to promote what you do.
SITE Launch STEP #4 MEASURE
Monitor your ranking. (results as of August 11)
Listed -‐ Search results
#5 Calibrate!
• Control search engine results • What people say about you
• Learn how to read trends • Know what your compeBBon is up to
There is no excuse why you don’t know.
All channels will be social
We don’t believe in hypes.. (we trust friends more)
TV PRINT POS CRM
digital digital digital digital
social social social social
h1p://bit.ly/blogentrep
A successful Digital PR
• People will search for you. • People will write about you. • People will share you.
What is a blog post campaign?
• Get bloggers to write about you – Press release
• Pros: fast disseminaBon • Cons: copy-‐paste; no pick-‐up
– Meet blogger (group or one-‐on-‐one) • Pros: ge_ng to know personally • Cons: pick-‐up (messaging / value challenge), cost
– Paid post • Pros: flexible on budget; message-‐focused, support SEO efforts
• Cons: search engine pick-‐up, reader pick-‐up
Designing a blog post campaign
• ObjecBve • Type of write-‐up desired – Buzz – Website review – News release
• Messaging tone – PosiBve – NegaBve – Neutral
• Keywords – Word or Phrase – url or link
• Photos • Video • Amplify
– Twi2er – Facebook – Foursquare
Measuring effecBveness
• Sales conversion – Click tracking – Coupons
• Visits • Search engine ranking • RecommendaBons
– Like – Retweet – Bookmarks
• ConversaBon generated – Comments
h1p://bit.ly/blogentrep
Bloggers & Social Media Users as Social influencers
• People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiBonal influencers (peers)
Source: Social Media MarkeBng for Dummies (Shiv Singh)
Blog Entrepreneurs
• Content development & site building • Traffic & conversion
• Amplify, engage, & create movements
• CreaBve & compeBBve
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
Lessons learned
• Not a one Bme effort – Web presence and compeBBon tracking (monthly if possible)
– Constantly look into new resources – real – not canned
• Experiment (TEFCAS by Tony Buzan – refer to slide 19)
Starts on October 16, 2010
Reserve your slot at h1p://bit.ly/blogentrep
Thank you!
We hope you can join the program h2p://bit.ly/blogentrep
Recommended