Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

OUR MOTTO: AN EVIL MULTINATIONALCORPORATION HAS TOSTART SOMEWHERE.FOR NOW: PANTS!

OUR MOTTO: AN EVIL MULTINATIONALCORPORATION HAS TOSTART SOMEWHERE.FOR NOW: PANTS!

CORDAROUNDS &

THE CROTCHHEAT INDEX

* Cordarounds horizontal wales reduce inner-thigh friction, lowering your crotch heat index (CHI) by an astonishing 12%!

CORDAROUNDSDRASTICALLYLOWER YOURCROTCH HEAT INDEX.

99% FICTION1% FASHION

Creating Conversational Clothing

FASHION FW:DESIGN

FACT!VAGISOFTIS THE 2ND SOFTESTTHING IN THE UNIVERSE

TURNS OUT BIKERS ARE BLOGGERS, AND VICE VERSA.

200K+ Google Results

THEPRESSLIKES TOREAD TOO.

DRESS PANT SWEATPANTS:TAILORED FOR TWEETS

Hate + Love = Traffic

SOCK INSURANCE:AT LAST, SOCK INSURANCE!

Industry news!

EXECUTIVE HOODIES:NEWS JACKING

Fashion as breaking news

NEW IDEAS NON-STOP

Fashion week is every week.

MODEL CITIZEN

AT LAST…

IT’S FASHIONABLE TO BE DRUNK AND OUT OF FOCUS

IT’S FASHIONABLE TO BE BLURRY AND OVERWEIGHT.

IT’S FASHIONABLE TO LOOK LIKE AN IDIOT.

THANK YOU, INTERNET.

Digital Photos+

Cheap Storage+

Social Networks=

The Infinite Clothing Catalog

THE WEB WILL BUILD A MONSTER THIS HALLOWEEN.

BE THE TIP OF THE SPEAR IN THIS IMPORTANT REALTIME MARKETING EXPERIMENT.

Write chris@betabrand.com