Brainport Story - Design as Learning Ecosystem

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Brief introduction to the Brainport regional development program in Eindhoven, the Netherlands, its historical roots (Philips with its focus on technological innovation), current focus on design and creative industry, and future perspective related to open and networked innovation.

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Brainport

The past, the present and future of…

learning

education

corporate

innovation

training

talent

management

design ?

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Background

This short story was prepared for an international study tour “Best practices of corporate education” offered by MAKO (Russia) to a group of representatives from a few large corporate universities and training in Russia.

The goal was not only to introduce Brainport (both a program of regional development in Eindhoven and an entity in charge of it), but also to explain the reasons of its origination as well its specific focus on design and innovation.

Various design activities and organizations are presented as a novel ecosystem of learning and development.

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The past

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“Donut Hole”

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Kampina, mon amour

summ nVincent Van Gogh, The Potato Eaters (1885)

The province of potato eaters

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Philips anno 1891

Gerard Philips(1858-1942)

Anton Philips(1874-1951)

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Complex technology behind a simple bulb

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Het Lichttoren (The Tower of Light) becomes the symbol of Eindhoven

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From a simple bulb to … huge multimarket portfolio

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Philips is a dominating company in the city (and region)

Strijp

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In 1914 Gilles Holst becomes the first director of Philips

Natuurkindig Laboratorium (the laboratory of physics)

The first building of NatLab built in 1923;A place of work or studies for the leading scientists for decades to come

NatLab, one of the first private research labs in Europe

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Philips Research: one of the largest corporate labs worldwide

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Philips Bedrijfsschool 1929 ROC, Regional Training Center

Philips – both an investor in, and a ‘consumer’ of education in the region

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Philips is one of the initiators of the Eindhoven Technische Hogeschool

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Philips Management Training Center

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Philips is also a main agency behind social and cultural life

Philips Sport VerenigingPhilips Sport Vereniging

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Philips, Philips, Philips… through XX century

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Closer to the present… September 2012

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The times of changes

Philips HQs moves to Amsterdam

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New (financial) rules of the game

The reasons behind the changes

New players

New field to play on

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Chto delat’ ? ? ? (*)

(*) What to be done

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Brainport: Response to the challenge

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Volumes/ distribution of R&D

Is it about

?

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Or is it about

?

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Dreams of something BIG

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Present Perfect

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100 + companies

8,000+ researchers

50%+ patents

Open Innovation

Ecosystem

Faster, better, smarter

Share facilities, reduce costs

Customer-focused

From…. to….

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From…. to….

Philips Homelabs

Is it about

?

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- new ecosystems of stakeholders

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- new ways to conduct fundamental research

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… and new models of collaborative innovation

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New forms of educational programs…

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…when curricula and research are aligned with regional goals

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Education and innovation happens in stakeholder networks

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Design will save the world Brainport!

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Academy of Design

www.designacademy.nl

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9 9 days80 locations340 events

1,500 designers220,000 visitors

9 9 days80 locations340 events

1,500 designers220,000 visitors

Dutch Design Week

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Dutch Design Week is a new form of education and innovation

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John Kormeling (Eindhoven) – Dutch Pavilion at Shanghai Exop’10

And DDW is not the only one

Glow: Festival of Light STRP: Art & Technology Festival

Dutch Technology Week

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Talent is international

From Basque country to North Brabant

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The Future?

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Exploring Possibilities

Transforming Minds

Understanding People

We summ( )n the futures.

To play with them now.

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Education 2024 in NL

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The Future of the Internet of Things

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The Future of Social Media

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Walking Backward to the Future

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I Think That You Think That I Think…

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