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FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS
INTRODUCTION TO BUSINESS (BUS30104)
CHARITY DRIVE EVENT REPORT
MANIYO
Group Members:
1. Canisius Bong Wei Pheng (0318914)
2. Lum Si Chu (0319502)
3. Alan Koo Ka Lok (0318757)
4. Kan Sook San (0319326)
Contents
a. Executive Summary
b. Objectives
c. Target Market
d. Competition Analysis
e. Product and Packaging
f. Pricing Strategy
g. Marketing and Promotion
h. Sponsors
i. Distribution and Saes
j. Green Measures
k. Human Resource Planning
l. Evaluation of Results & Conclusion
m. References
n. Appendix
Executive Summary
Executive Summary
"Maniyo" is a non-profit charity drive booth formed by four students. The aim of this charity
drive booth is to raise funds for a charity organization. The business took place over a
duration of 5 days from 19th January 2015 to 23th January 2015. It is located outside Student
Life Centre in Taylor's University Lakeside Campus. The charity drive event is the final
assignment of "Introduction to Business" in the "Foundation in Natural and Built
Environment" course. All the profit earned will be donated to the charity organization,
"Rumah Kanak-Kanak Impian".
Group members:
Canisius Bong ( Group Leader) Lum Si Chu ( Accountant )
Alan Koo ( Sales Executive ) Kan Sook San ( Product Manager)
Products sold by "Maniyo":
Fishball Muffin Hotdog Drinks
The capital of business was sponsored by three cooperate entities that led to the success of the
charity drive business. They are Infra Segi Sdn Bhd, Inspiration Recourses Sdn Bhd and
Victoria's Bakery Shop. The total amount of money raised through sponsorship is RM2400.
Some group members also donated RM50 as the sponsorship of the business. The main
customers are students, lecturers and staff because the business is located in the university. A
total profit of RM 4170 including sponsorship was made during the charity drive business
operation. All the profit earned was donated to Rumah Kanak- Kanak Impian.
Objectives
Charity Organization
For our charity organization, our group decided to give a helping hand to “Rumah Kanak-
kanak Impian” which is located at No. 2, Jalan SS25/21, Taman Mayang, 47301 Petaling
Jaya under the Society of St. Vincent. This is a home for underprivileged the children from
age four to twenty. This organization was chosen because our objective is to empower the
poor through education as the monthly operating needs are about RM15,000 which includes
school going expenses and tuition.
Target
The target that we are trying to achieve is RM 2,500 to provide some needs for the
organization. We expected to get at least a sum amount of RM1,000 by selling our products
such as Fish balls, beverages, muffins and also through donation.
Target Market
Our targeted costumers were basically everybody in our targeted places which include
Taylor’s University Lakeside Campus, Taylor’s College Subang Jaya and Sunway
University College. Our costumers were mostly students from all three different
University and also lecturers, staff and visitors.
The costumers came from all sorts of background and group. For instance mid to high
income families, Malays, Chinese, Indians and International students came over to
buy our products and donated some money for charity. Most of them like to buy
beverages and fish balls from us due to the hot weather and some prefer to have light
snack to keep their stomach filled.
On the other hand, there were also staffs in the office and lecturers bought our
products. They were willing to spend extra buck to try out our products and even pre-
ordered them. In the same way, University students and visitors were also willing to
spend more on our product to keep them alert. However, the non-academic staffs were
less slightly to spend on our products compared to the office staffs.
After knowing most of the students willing to spend more on beverages and light
snack, we went to target students by approaching them outside the lecture theatres,
computer labs, commercial block and lounge. Furthermore, we also went up to office
areas and library in all University to promote and sell our products.
Competition Analysis
After a market survey through observation and sample interviews, our main
competitors are “Tiffin” and “Sawadeekap” at food court in Taylor’s University
Lakeside Campus. “Tiffin” is mainly selling dessert, drinks, salad and fried noodles.
“Sawadeekap” sells nasi lemak and a variety of fried food such as hotdog, fish fillet
and fried tofu.
Tiffin
Sawadeekap
The strength of both competitors is they are established at Taylor’s University
Lakeside Campus for at least 2 years. They have patronized many students and
lecturers. Moreover, their weakness is the price selling is slightly expensive. For
example, a cup of artificial fruit juice costs RM4 and a hotdog costs RM3.50. Other
than that, another weakness of the competitors is their marketing strategies are not
strong enough. They do not promote and advertise their products through social media
or other mediums.
Even though their products are slightly pricey, the customers will continue buy food
from them because they are familiar to the shops. In addition, their service is effective
and the employees are quite friendly towards the customers.
After all the analysis, we have decided to sell fishball, muffin, hotdog and drinks as
we are confident that we are able to defeat the competitors. We are selling the
products with good quality at a cheaper price.
Product and Packaging
1. Fishball
Description:
The fishballs were bought from "Makanan Hasil Laut Megah Sdn Bhd" in Batu Caves,
Selangor. They are known for their delicious and cheap products. The size of the
fishball is approximately 1.5cm diameter. It is quite famous among the students as a
snack.
Features and Benefits:
The fishballs are "halal" so it is suitable for everyone except vegetarian. The fishballs
are juicy and bouncy that the customers will buy it again. More important, the
fishballs are served warm and its' nutritional value is able to be preserved.
Packaging:
Four fishballs are skewered with a "satay" stick. The amount of rubbish can be
reduced as the stick does not occupy space. By holding the stick, the customers will
be able to protect their hand from high heat of fishballs. They also will not be able to
dirty their hand.
2. Muffin
Description:
The muffins were sponsored by Victoria Bakery Shop in Cheras. There are two
flavours that are vanilla with raisin and chocolate. These two flavours are most
common flavour that everyone will accept it.
Features and Benefits:
The muffins are not too sweet and no preservative in it.
Packaging:
The muffins are baked into the cupcake liners. Therefore, it is hygienic. The
customers will not dirty their hand.
3. Hotdog
Description:
The hotdog were bought from "Makanan Hasil Laut Megah Sdn Bhd" in Batu Caves,
Selangor. The hotdog is in bite size.
Features and Benefits:
The hotdogs are chicken flavours. It is "halal" and is suitable for everyone except
vegetarian. It is the flavour that most of the people familiar with it. The hotdogs are
served warm.
Packaging:
Two hotdogs are skewered with a "satay" stick. The amount of rubbish can be
reduced as the stick does not occupy space. By holding the stick, the customers will
be able to protect their hand from high heat of hotdog. They also will not be able to
dirty their hand.
4. Drinks
Description:
There are two types of drinks: Orange with Nata de Coco and Ribena soda. The
colourful drinks are attractive.
Features and Benefits:
The drinks are served with ice. It is refreshing and cooling especially in the hot
weather. The prices of the drinks are cheap and affordable.
Packaging:
The drink is served in a transparent plastic cup with a cover and a straw. The
transparent cup shows the contents clearly to the customers. The covers can avoid the
flies and dust going into the drinks. The straw is convenient for the customer for
consume the drinks.
Video link:
Pricing Strategy
The prices of our products were planned to set two to three times higher from the original
cost price to make more profit from it. We make our price reasonable for costumers and we
were confident our products can attract people as well. Hence, by setting our price high, we
could achieve our sales target within a period provided.
1. Products cost prices:
Muffins ( Sponsored )
Fish ball ( RM1.00 per unit )
Sausage ( RM 1.00 per unit )
Beverages ( RM0.80 per unit )
2. Product selling prices:
Muffins ( RM5.00 per unit )
Fish ball ( RM3.00 per unit )
Sausage ( RM3.00 per unit )
Beverages ( RM2.00 per unit )
3. Strategies
Make deal with costumers if they buy our products, give them some discount.
Location of stall in front of Student Life Centre with mostly people walking by.
Ventured to other campuses include Taylor’s College and Sunway University.
Split into group of two and wander around the campus to sell our products.
Always show a smiley face and be polite by asking “Excuse me” or “Please”
whenever approaching people.
Marketing and Promotion
We have our own slogan to promote our food: “Your contribution can help a solution”
Marketing skills we used to promote our products:
1. Creative Colourful Poster
We created a poster digitally with few samples of our food and drink products. We listed the
prices and provide the customers with our products’ information in order to let them buy
what they need and what they want. The poster was created in colourful and attractive way so
that it can attract customers’ attention and allow them to know more about our products.
2. Direct Selling
We set up a booth for selling our products in front of the Student Life Centre in Taylor’s
Lakeside University. This allows us to approach students and lecturers more easily. Hence, it
was a very effective way to sell our products as we can convince the customers in person and
sell our products directly to them. In direct selling, we were able to let the customers
understand more about our products and most importantly ask questions about our products.
When they ask question about our products, we can provide them the knowledge of our
products so that they can buy safely and willingly. Besides just selling our products at the
booth, we also walked around in the campus to seek for more customers. This increases the
chances for us to introduce our products to the students and lecturers.
3. Try and Buy
We also gave out free samples of our product such as fish ball for the customers to let them
taste and know the quality of our products. When they were satisfied with our product , they
will definitely buy it. It was one of the effective way to sell our food even though we may
lose some profits.
Other Strategies includes:
1. Instagram
2. Sponsorship Letters
3. Facebook Page
4. Whatsapp
5. Phone calls
Sponsors
Based on our sponsorship were sponsored by private company from Infra Segi SdnBhd and
Inspiration Resources SdnBhd and the others were from donation. First and foremost, we did
a list out some of the targeted company, society and people for raising the donation.
Basically, our group was aiming for all types of company due to the donation are all giving
out to the orphanage. Besides that, we approached suppliers to get some product from them
for our charity drive. We did present our strategies to the suppliers about advertising their
company our name around to people out there.
Through this charity drive we managed to receive a total of RM 2450 cash and products from
the following company and people :
1. Infra Segi SdnBhd - RM1000 (cash)
2. Victoria’s Bakery Shop - 220 muffin cupcakes it worth RM 1100
3. Inspiration Resources - RM 300 (cash)
4. Lum Si Chu – RM50 (cash)
Furthermore, our group agreed to use some of the donation to purchase some products forour
charity drive event. We had chosen fish ball, sausage, soft drink and the muffin from the
sponsor as our product for the charity drive. To hit our target RM2500, all of our group
members were doing their best during the charity to sell out as many products as we can. At
the same time, we also promoted and shouted out the company and bakery that sponsored us
to make our charity drive event successful.
Distribution and Sales
We collected our fresh uncooked products (fish ball) from the suppliers early each
morning and cook them ourselves at our home. The freshly cooked products were
then brought to Taylor’s Lakeside University by one of our members’ car. As our
booth has already set up on the first day, we directly arranged our products neatly on
the table to be sold .We only bought a few packages of products (fish ball) everyday
to ensure the products are fresh and sold within the day. This is to maintain the quality
of our food. We also need to replenish our food as the products were expected to be
completely sold off within the day. We also confirmed a specific amount of our
products to be sold each day to reach our targeted profits at the end of the day.
Due to lesser students on Thursday and Friday, we estimated lower profits on those
days. Hence we would bring lesser amount of products to sell on those days in order
to avoid excess food unsold. Whenever there were lesser students around the booth,
we would try to carry our products around the campus or other university and sell
them off to the students in the campus as it was more convenient for them as well. As
our products were selling off very well, no attempt on clearance sales discounts were
necessary.
Green Measures
1. Ban Littering
We set up a rubbish bin at the side of our stall and requested all of our members to throw
their rubbish into the bin instead of throwing them on floors. This is to keep the hygiene of
our place clean and maintain our food quality.
2. Reduce use of plastic bags
As we were selling fish ball as our main product, we prepared sticks for the customers so that
they can eat conveniently instead of using plastic bag. Unless the customers requested, only
then we would provide them plastic bags.
3. Reduce waste
When there were excess food unsold, we will preferably eat them ourselves or gave them out
for free to the workers in the campus. This can prevent waste of food but most of the time our
foods were completely sold out, so it seldom happens.
4. Recycling
Recycle bins were also set up by our stall. This can help to collect any recyclable waste or
materials such as bottles and plastic cups. We distributed the recycle bins in different labels
so that people can recycle according to the labels and reduce the waste of paper. All the
recycled products will be sent to the main recycle stop at the campus at the end of each day.
Human Resource Planning
In human resources planning, we elected a group leader to distribute us the work and our
roles. We had discussed about our objectives and what should we do so that we can have a
target to achieve in mind. Researches and brainstorming had been done to plan on what we
sell and what we should do to get our products sold. As a result, we came out with sort of
plans.
We set up a financial plan to ensure that we could achieve the targeted goal of earning
minimum gross profit RM 2500 within five days. It was a tough achievement but we were
determined that we could achieved our goal. With only one small ordinary stall and four staff,
we distributed the work smartly so that everyone can carry their role perfectly and get the
work done. Besides, whenever there were problems present on one of our members, we will
help him out even though its overlapping our works.
Organisational Structure
With the distribution of work throughout the members, we can do our work more efficiently.
Canisius Bong, our group leader carries the roles of being promoter and marketing staff by
Group Leader
(Canisius Bong Wei Pheng)
Sales Executive
Promotion and Marketing
Canisius Bong
Receptionist
Alan Koo
Product Manager
Kan Sook San
Finance
Accountant
Lum Si Chu
promoting our products directly to costumer by convincing them to buy our products using
marketing skills such as posters displaying posters or direct selling. Alan Koo Ka Lok, our
receptionist was in charge of promoting our products to costumer and collecting money at our
booth. On the other hand, Lum Si Chu was responsible for the accounts of our business. He
was the accountant and financial planner of our group. He has to do the financial report and
administer our daily works of financial records such as cash receipts,outstanding and
receivable. He was also responsible in carrying and protecting the cash that we earned.
Nevertheless, our product manager, Kan Sook San was responsible for our food and drink
production. She ensured that we have enough amount of products to sell on booth every
single day. She checked the product stocks availability and helped to restock our products.
As a team, we managed to accomplish our goals by helping each other and get everything
prepared.
Evaluation of Results & Conclusions
From the products to sell, find sponsorship and donation, achieve the profits set,
donate the fund to the charity organization, we have achieved the aim and objectives
listed for the charity drive event of "Introduction to Business". The tasks were
distributed evenly to each group member based on their strengths and weaknesses.
For example, Lum Si Chu had learned about accounting so he was in charge of the
financial results and accounting of the business. As a result, the plans were carried out
smoothly and effectively. Every group member was being responsible to their tasks
given.
Firstly, we had listed a few companies that has sufficient financial support. Then, we
started to approach the companies for the sponsorships through email, letter and face-
to-face meeting. It is difficult to get sponsorship as we got many rejections from the
companies. This is the toughest challenge of the assignment. Finally, we got the
sponsorship from generous companies after numerous rejections.
Another important aspects is the cooperation of every group member. We set up the
booth and prepared the food every morning until the evening. During the charity drive
event, we had submission of other subjects. We have to manage our time well and
balance between two different subjects.
Furthermore, when we were selling the products directly to the customer, sometimes
we got ignore and negative responds from customers. We accepted the comments
with sincere heart. With the comments given, we improve our products immediately
to satisfy customers' needs. For example, the drinks sold were less sweet or too sweet,
we improved it according to the customers' taste. The customers' feedback are very
important for the business as it able to boost our sales.
In conclusion, we can say that the objectives listed were achieved during the tutorial
in class and charity drive event. We went through all the tough challenges without
giving up. We managed to achieve the targeted profit and donation for the charity
organization "Rumah Kanak-kanak Impian". We had visited the "Rumah Kanak-
kanak Impian" to donate the fund to them. We felt happy that we were able to help
them and contribute the society. We were satisfied with the results as all the hard
works paid off. Moreover, we had learned a lot from this charity drive event such as
event planning, marketing strategies, task distribution and public communication. We
knew how to adapt into different situation. The lessons we had learnt are helpful and
useful in the future.
Video link:
https://www.youtube.com/watch?v=brVjMofIjvY&feature=youtu.be
The Financial Result
Product Fish ball
(per stick)
Cupcakes Sausage
(per stick)
Soft drinks
(L)
Soft drinks
(M)
O.Price RM1 - RM1 RM1 RM0.80
Units 100 220 50 100 100
Rev RM100 - RM50 RM100 RM80
Income Statement of Maniyo Charity Drive Event
Revenue
Sales RM2050
Less: Cost of
Goods Sold
RM330
Gross Profit RM1720
Add: Donation RM1350
Adjusted Gross Profit
RM3070
Less:
Operating Expenses
Typhoid
Vaccine Injection
RM240
Si Chu RM60
Sook San RM60
Alan RM60
Canisius RM60
Advertising
Expenses
RM296
Total Operating
Expenses
RM536
Net Profit RM2534
Product Fish ball
(per stick)
Cupcakes Sausage
(per stick)
Soft drinks
(L)
Soft drinks
(M)
S.Price RM3 RM5 RM3 RM3 RM2
Units 100 220 50 100 100
Rev RM300 RM1100 RM150 RM300 RM200
Sponsorship cash received before commencement of business – RM1350
Cupcakes sponsor product worth – RM1100
Cost of Goods we used for charity drive – RM330
Profit earn from our product sales - RM1720
References
- Rumah Kanak-Kanak Impian (A Society of St. Vincent DePaul). Retrieved July 25,
2010, from
http://www.manna.my/index.php?option=com_content&view=article&id=84:fund-raising-
for-rumah-kanak-kanak-impian-a-society-of-st-vincent-depaul&catid=44:press-
releases&Itemid=102
- Victoria Bakery & Cafe @ Taman Segar Perdana, Cheras, Kuala Lumpur. (n.d.).
Retrieved August 12, 2009, from http://foodmsia.com/2013/11/victoria-bakery-cafe-
taman-segar-perdana-cheras/
Appendix
Our stall for charity drive event
Promoting our products and asking for donation from students.
Displaying our products to attract costumers
Sponsorship letter to Victoria’s Bakery
Receipts of purchase cooking materials
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