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A Small Research on the reasons of the failure of chinese mobiles..
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CHINESE MOBILE
To collect the data to find out the awareness
of Chinese mobile
in Indian market.
OBJECTIVE
CU
RR
EN
T
SC
EN
AR
IO
OF
MO
BIL
E M
AR
KET
IN
IND
IA
Falling Tariffs and Rising Incomes
Explosive Growth
500 Million by 2010
DATA COLLECTION
QUESTIONNAIRE
TELEPHONIC INTERVIEW
ONLINE SURVEY
NOKIA; 19.65
MOTOROLA; 17.54
SAMSUNG; 12.76
SONY ERRICSON;
18.32
LG; 6.45
RELIANCE; 4.12
TATA; 4.34
OTHERS; 16.82
NOKIAMOTOROLASAMSUNGSONY ERRICSONLGRELIANCETATAOTHERS
SHARE OF MOBILE MARKET IN INDIAN
< 13 YRS1%
14-18 YRS12%
19-24 YRS36%
25-29 YRS27%
30 - 39 YRS16%
> 40 YRS8%
CHINESE MOBILE USER BY AGE
< 13 YRS14-18 YRS19-24 YRS25-29 YRS30 - 39 YRS> 40 YRS
MORE FEATURES AT LOW PRICE
LESS FEATURES AT LOW PRICE
MORE FEATURES AT HIGH PRICE
LESS FEATURES AT HIGHER PRICE
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%CUSTOMER ANALYSIS
QUALITY PRICE WARRANTY TECHNOLGY0%
5%
10%
15%
20%
25%
30%
35%
23%
34%
12%
31%CUSTOMER ANALYSIS
CUSTOMERS FEEDBACK
ABOUT
CHINESE
MOBILE
QUALITY
EXCELLENT
SATISFARTORY
FAIR
POOR
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
29.00%
20.00%
30.00%
21.00%
CUSTOMER FEEDBACK
ATTRACTIVEAFFORDABLE
AVERAGEHIGH
25.00%
35.00%
30.00%
10.00%
CUSTOMERS FEEDBACK
PRICE
WARRANTY
LIFETIMEYERALY
QUATERLYNO WARRANTY
0% 7%
35%
58%
EXCELLENT GOOD LIMITED NO SERVICE0%
10%
20%
30%
40%
50%
60%
70%
0%5%
65%
30%
CUSTOMERS FEEDBACK
EXCELLENT GOOD FAIR BAD0%
5%
10%
15%
20%
25%
30%
35%
40%
25%
35%
40%
0%
TECHNOLOGY
2001 2002 2003 2004 2005 2006 2007 2008
4.5 4.75 4.85 5.23 6.32 7.018.54
10.65
FARCASTING SALES IN LAKHS
FARCASTING SALES IN LAKHS
FORCASTING
PROBLEM
AUTHORIZED DEALERS
ADVERTISEMENT
BRAND NAME
SPARE PARTS
WARRANTY
RELIABILITY
Provide Service CentersCollaborate with small
players to gain a brand name …Ex. FLY, SPICE etc
Build trust for the product among the consumers
Create awareness through Advertisements and
promotions
Install a manufacturing unit in India Exclusive Showroom
ANKUR ARORA9953065066
PRESENTED BY
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