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channel relationships
economic utility
physical distribution
integration
strategy:
traditional (VAR's, OEM's)
strategy:
distributors
strategy:
licensing
licensor will grant an organizationa license to produce the product, use the brand name etc in return they receive a royalty payment.
strategy:
franchise
similar to licensing, only instead of royalties they are paid a fee, typically more for whole business model vs product lines.
strategy:
alliances & joint ventures
networks of companies that collaborate in the achievement of a given project or objective
strategy:
acquisition
total cost concept
systems concept
trade-off concept
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