Christopher Wellbelove, BT

Business blogging Christopher Wellbelove, Senior Digital Brand Manager, BT Group

@wellbelove

© British Telecommunications plc

About me •  14 years online experience with BT • Cable TV, Media & Broadcast, Internet

kiosks and networked IT and business solutions

• Search and Social Media • Digital Brand

• Elected Labour councillor 2006 • Deputy Cabinet member for housing

• Mayor of the London Borough of Lambeth 2009 - 2010

@wellbelove

Business blogging Content is king

© British Telecommunications plc

Content is king

@wellbelove

Website / Virtual

Showcase

newsletters

event invites / feedback

email signatures

social media engagement

social channels

intranet

search SEO / PPC

© British Telecommunications plc @wellbelove

  Define your audience

  Discover their needs

  Tailor you content to match their requirements#

© British Telecommunications plc @wellbelove

© British Telecommunications plc @wellbelove

  Show them how to solve their problems.   Show them how to overcome their

challenges.   Show them how to benefit from

opportunities.   Show them where the opportunities are,

if they can’t already see them.   …and most of all, show them you are

focusing on their world!

Content

© British Telecommunications plc @wellbelove

© British Telecommunications plc @wellbelove

© British Telecommunications plc @wellbelove

© British Telecommunications plc @wellbelove

Bt.com/viewpoint

© British Telecommunications plc @wellbelove

Beyond the blog Socialising your content

© British Telecommunications plc @wellbelove

Audioboo Blog Delicious Digg Ecademy Email magazine Facebook

Flickr Friendfeed Hunch

iTunes LinkedIn Netvibes

Reddit Scribd Twitter Twylah Vodpod

Xing yfrog YouTube

© British Telecommunications plc @wellbelove

Popular content identified and additional angles

looked at

location

promoting

Content funnel

© British Telecommunications plc @wellbelove

© British Telecommunications plc

Content anywhere

@wellbelove

Results Content for a social age

© British Telecommunications plc

Results

@wellbelove

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Looking to the future Bringing it all together

@wellbelove © British Telecommunications plc

The future

@wellbelove © British Telecommunications plc

The future

© British Telecommunications plc @wellbelove

  Rise of the trusted voice

  Mobile interaction – instant

  Video

  Evolution of social presence

  Interactive blog

The Future

© British Telecommunications plc @wellbelove

@wellbelove

/in/wellbelove

wellbelove.com

christopher.wellbelove@bt.com

about.me/wellbelove

Thank you Christopher Wellbelove, Senior Digital Brand Manager, BT Group @wellbelove