Creating a Social Media Schedule

Programming Social Interaction

Linda Parkinson-Hardman

The amount of time you ought spend on Online Social Networking will depend on the goals you

are trying to achieve. Creating a social media marketing schedule that focuses on what needs

to be done can make life easier.

Setting the Goal

» Get new customers» Support existing customers» Create a platform as an expert» Reduce costs / increase profitability» Increase visitors to your website» Expand your brands awareness

Know the Audience

» Who they are˃ Demographics

» Where they ‘live’˃ Which network

» What problem they have» How they want that problem solved

˃ Information, product, support

» When do they want to hear from you

Time Best Spent

» Create a calendar of events˃ What’s on when and where

» Create a set of standard status updates˃ By network / subject

» Create a set of standard ‘themes’˃ Subject, product, service

» Set up third party systems˃ Bit.ly, hootsuite, dlvr.it