View
184
Download
4
Category
Preview:
DESCRIPTION
Learn how Power Direct identifies and engages consumers through one of the last uncluttered spaces -- the front door to achieve results for major brands.
Citation preview
1
Marketing Profiling Targeting Mapping Monitoring Metrics
Front-Door Media and Marketing Services
2
Front-Door Marketing
“A highly specialized and measurable discipline that uses creative, precisely targeted media to reach and engage consumers through
one of the last uncluttered environments — their front door.”
3
— 10 years experience in Front-Door Media and Marketing Services — — Category pioneer and innovator —
— 2011 Inc.’s 500 | 5000 List of Fastest-Growing Private Companies in America —
— Over 1,500 campaigns produced and delivered — — Broad ranging industry experience —
— Energy Efficiency Solutions division founded in 2009 — — Preferred partner for nation’s top brands and agencies —
— North American distribution —
Meet
4
Preferred and trusted by top national brands
5
Front-door Campaigns
Die-cut Card Affixed Letters/Envelopes Scratch-off
6
New Consumer Buying Habits
— As a result of the recession of 2009, 83% of consumers make purchase decisions at home1 —
— Coupon redemptions are up nearly 20% from two years ago 2 — — 64% of consumers rely on a list when shopping 1 —
— 40% align the list with coupons they have in hand 1 —
Source: 1 Information Resources International October 2009 Times & Trends Report 2 www.promotionsinfonow.com/coupons, Inmar, Inc., 2011
7
Front-Door Media Products
PowerHangers™ Specialty
Front-Door Media
PowerPersonalization™ Online Lead Generation
PowerSamplingTM Sample and Coupon
Delivery
PowerShopperTM
Co-Op Polybag Program
8
PowerHangers™ — Unique Jumbo Size: 17” tall x 5.5” wide —
— Fresh alternative to traditional media — — High visibility generates outstanding recall
potential and provides significant branding opportunity —
— Wide range of customizable options including special die-cut, scratch-off, affixed
card, audio, taste strips, scents, etc. —
9
Front-Door Marketing solves many marketing challenges
— Traffic Generation — — Awareness/Branding —
— Acquisition — — Retention —
— Market Expansion — — Competitive Blunting — — New Product Launch —
— Grand Openings — — Trial —
— Loyalty —
10
Features and Benefits of Front-Door Marketing
— Features — Highly targeted
— Benefits — Reaches best prospects
Solo delivered Uncluttered & category exclusivity “Must-touch” interactivity High ad readership
Quick speed-to-market Immediate message delivery
Trackable Measurable ROI Versatile medium Branding and direct response capability
High visibility “mini-billboard” Fast program results
11
The “Science” of Front-Door Marketing
“Tightly integrated blend of marketing expertise, proven direct-response methodologies, leading-edge monitoring and
campaign metrics.”
This combination is unique to Power Direct.
12
Proven expertise in optimizing front-door media
— Front-door marketing strategy — — Creative consulting (copy, design, offer) —
Integration with client brand positioning and other media — Promotional ideas —
— Partnerships — — Dynamic testing recommendations —
Marketing
13
Methodologies Profiling I Targeting I Mapping
Sophisticated geo-demographic and behavioral segmentation — Identifies ideal customer demographic and profile —
Only quality data and segmentation sources Nielsen Claritas I Experian I MRI
14
Methodologies Profiling I Targeting I Mapping
— Block-group analysis and targeting to identify best customers —
15
Methodologies Profiling I Targeting I Mapping
— Visualizing market coverage — — Precise area mapping —
16
Monitoring During Campaign I Post Campaign
— Guaranteed delivery — — Multiple levels of in-field auditing —
— GPS walker-level tracking — (A Power Direct exclusive)
Handheld GPS tracker
17
Monitoring During Campaign I Post Campaign
— Geo-targeting and mapping with Google Earth —
18
Monitoring During Campaign I Post Campaign
— PowerTrakker (client extranet) —
19
Metrics
— Cost per coupon redeemed — — Cost per inquiry —
— Cost per sale — — Incremental traffic —
— Increased visit frequency — — Increased average transaction value —
Because our media is trackable, you can measure:
20
How We Can Integrate with You — Partner at the Front Door —
Deep retail and brand experience/sensitivities
— Dovetail with Existing Efforts — Leverage data and tactics with precision to support overall objectives
— Effectively and Efficiently Scale — Deliver a large and/or select audience with block group refinement
— Perform and Pay-out — Highly accountable, impactful consumer engagement
Marketing Profiling Targeting Mapping Monitoring Metrics Marketing Profiling Targeting Mapping Monitoring Metrics
Thank You! Questions? Contact Us at 877-737-8977
or info@powerdirect.net
Front-Door Media and Marketing Services
Recommended