Developing & marketing employee experience

Copyright Employee Experience Agency Emine Oy Ltd | www.emine.fi

Ideas and experience provided to you by Employee Experience Agency Emine

Pioneer in employer branding through employee experience

HR Marketing, | Social Recruiting | Employer Branding | Employee Experience

Web | Social Media | Encounters | Experience

Representative of GooodJob employee referral platform in Finland

We help our customers to develop an attractive employer brand through engaging employee experiences.

SUSANNA RANTANEN | CHIEF EXPERIENCE OFFICER

« Co-founder of Emine and founder of Heebo.fi

« Member of the Board at Boardman2020 and Eventgarden, advisor to Fraktio.fi

« BA Hons in International marketing & PR from Bournemouth University in 2000

« Since 2002 in employer branding, HR and HR marketing

« Twitter @RantanenSusanna | LinkedIn Susanna Rantanen

Employee Experience Agency

If !"#r $"%& ' (" )*v*&"p % $r*%( *+p&"!*r br%,), f"-#. ", p/0(0v* 1p*r0*,-2.

E+p&"!*r br%,)0,$ ' %b"#( .!.(*+%(0-%&&! &*%)0,$ %,) .3%r0,$

p/0(0v* 1p*r0*,-2.

Ideas and experience provided to you by Employee Experience Agency Emine

land mines or jewels of your culture?  

employer brand

general experiences

candidate experiences

employee experiences

Company  Brand  |  PR  |  Website  |  Career  Page  |  Marke8ng  |  Accolades  |  Success  |  

Top  Management  |    Other  people’s  experiences  

Job  adver8sing  |  FAQ  process  |  Career  site  |  Applica8on  process  |  Interview  process  |  

Selec8on  process  |  Applicant  communica8on  |  Recrui8ng  partners  |

Nego8a8ons  |  No  thank  you      

Welcome  |  Induc8on  |Tutoring  |  Goals  |  Feedback  |  Compensa8on  |  Rewarding  |  Team  Spirit  |  Culture  |  Leadership  |  Internal  communica8on  |    Apprecia8on  |  Meaning  of  work  |  Work  place  |  Career  development  |    Camaraderie  |  Coopera8on  |  Success  |  Vision  |  Strategy  |    Values  |  Opportuni8es  |  Spare  8me  ac8vi8es  |  What  people  say  |  Exit        

Ideas and experience provided to you by Employee Experience Agency Emine

C#&(#r* ' (" r*-r#0(0,$ 4 pr")#-( ' (" +%r5*(0,$.

6+70,$ p*"p&* %r* +"r* *40&! %((r%-(*) (" % $r*%( -#&(#r*.

Source:  Hubspot  Code  of  Culture  

Culture is really about...

.. all those elements that represent the valued behaviour of

your people and leaders.

Ideas and experience provided to you by Employee Experience Agency Emine

Elements of Culture @Netflix:

EXAMPLE

http://jobs.netflix.com/jobs.html

http://www.managementevents.com/careers/index.html

EXAMPLE

In everything you do Use your Best Judgement

Challenge Yourself

Don’t follow, Go first

Opt for Ultimate Customer Experience

Be Curious

Make this the best workplace

for us

Treat others like you expect yourself to be

treated

Do Smart Business

Stay positive Do Your Best Focus

Our culture at Emine & Heebo

Change the world everyday

EXAMPLE

Let’s have fun!

Ideas and experience provided to you by Employee Experience Agency Emine

C#&(#r* ' (" r*-r#0(0,$ 4 pr")#-( ' (" +%r5*(0,$.

6+70,$ p*"p&* %r* +"r* *40&! %((r%-(*) (" % $r*%( -#&(#r*.

L*%)0,$ *,-"#,(*r. 0,(" p/0(0v* 1p*r0*,-2

Understand your target audience

Recognize and strengthen the makings of your

culture

Make a decision to offer only positive experiences

Leverage HR marketing for sharing & caring

Ideas and experience provided to you by Employee Experience Agency Emine

land mines or jewels of your culture?  

employer brand

general experiences

candidate experiences

employee experiences

Company  Brand  |  PR  |  Website  |  Career  Page  |  Marke8ng  |  Accolades  |  Success  |  

Top  Management  |    Other  people’s  experiences  

Job  adver8sing  |  FAQ  process  |  Career  site  |  Applica8on  process  |  Interview  process  |  

Selec8on  process  |  Applicant  communica8on  |  Recrui8ng  partners  |

Nego8a8ons  |  No  thank  you      

Welcome  |  Induc8on  |Tutoring  |  Goals  |  Feedback  |  Compensa8on  |  Rewarding  |  Team  Spirit  |  Culture  |  Leadership  |  Internal  communica8on  |    Apprecia8on  |  Meaning  of  work  |  Work  place  |  Career  development  |    Camaraderie  |  Coopera8on  |  Success  |  Vision  |  Strategy  |    Values  |  Opportuni8es  |  Spare  8me  ac8vi8es  |  What  people  say  |  Exit        

Ideas and experience provided to you by Employee Experience Agency Emine

Ideas and experience provided to you by Employee Experience Agency Emine

Share success and symbolic stories internally

Reward your people for spreading the word

Be a news anchor! Provide new evidence constantly

Gather a social network of ambassadors to twitter about you

Ideas and experience provided to you by Employee Experience Agency Emine

Internal sharing strategy Employee Referral -program

Social marcomms Social Recruiting

Ideas and experience provided to you by Employee Experience Agency Emine

PRODUCTIZE YOUR CULTURE

Ideas and experience provided to you by Employee Experience Agency Emine

In stories to share

In branded gear and gimmicks

In photos, especially unofficial

Films behind the scenes

Invite outsiders to events, parties and social gatherings

Build (targeted) social networks

Have boom-stastic parties

Do regular HR-PR

Be eminent. Give a great employee experience.

CRACK YOUR CULTURE -WORKSHOP

Ideas and experience provided to you by Employee Experience Agency Emine

INVITE US TO CRACK YOUR CULTURE WITH YOU!

5 H SWEATSHOP (12-17) SWOT

CULTURE CODE BRAKING SOURCES OF EMPLOYEE & JOB SEEKER EXPERIENCE

PEOPLE PROMISE

IDEA STORMING FOR PRODUCTIZING YOUR CULTURE

More information at

experience@emine.fi www.emine.fi