E-Marketing Project-BWL

GROUP MEMBER

TAN KHER XIANYEOH SIEW CHINGTHONG WEI YEN

TEH JA YINGOH YIN FANG

TAN CHIU PENGLIU PENG LE

BWL Best World Lifestyle

Introduction

• Founded in 1990 • Health and wellness manufacturer• Provide the best quality products to enhance

customers' lives

Site Objectives

Build Awareness of BWL

Build Brand Image

Lower Operating Costs

Create business opportunity

Distribute information

a. Build Awareness of BWL

my.bwlgroup.com

Domain name

b. Build Brand Image

Best World Lifestyle

Brand name synonymous with

healthy, wellness and best lifestyle.

Marketing Public Relations (MPR)

Trust

http://my.bwlgroup.com/avance

http://my.bwlgroup.com/drseager

c. Deliver information

Products

Promotion

Place

• Currency

Search box

d. Create business opportunity

e. Lower Operating Costs

Site Objectives

Build Awareness of BWL

Customer Relationship

Management Features

Build Brand Image

Lower Operating Costs

Create business opportunity

Distribute information

Additional Site Objective:

Customer Relationship Management