eRetail Europe - Philip Rooke - Spreadshirt

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Move at a Digital SpeedBusiness DNA & Rapid Evolution

Evolution = Sex, Mutation & Death

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Enabling People with Ideas to Market

Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas on products consumers love to wear, use, and carry.

“Come spread your ideas on clothing & accessories

“Find, create and share your interests”

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What does the Platform do?

1) Idea owners can place ideas on 140 apparel and accessory base products in a virtual way. No charges & nothing is printed until sold. 2) Articles are sold via

multiple points of sales:- Spreadshirt own Shops

- White Label Shops- Social Media Shops

- Amazon- Tool Integrations

4) Spreadshirt handles the transaction, print, delivery and

the Customer Service

5) Spreadshirt pays a profit to the ideas owner

3) Partners own customers or Spreadshirt/Amazon’s customers buy the ideas.

No Minimum Order

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Actually 5 different models

“Create Your Own” designer with

300k Crowdsource designed

Sell on a Spreadshirt Marketplace with

600k Crowdsourced ideas

Sell to own audience via a white label shop Sell on marketplaces

like Amazon Sell however the partner

likes but integrate directly with the platform &

factories API

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Spreadshirt is a Global Platform

Source: Internet World Stats.(1) Includes: Canada, Mexico and US.(2) Includes: Western Europe, Central and Eastern Europe.

BostonUS HQ, Sales &

Marketing

GreensburgProduction & US Operations

Las VegasProduction

LeipzigGlobal HQ & Production)

ParisSales

LegnicaProductionNorth America(1)

Population: 347m Internet Users: 273m

Europe(2) Population: 816mInternet Users: 501m

• 90,000 selling ideas owners per quarter

• Marketed to 17 countries worldwide• 9 languages & 7 currencies• 3.2 million items sold in 2012• 36% in North America and 58% in EU• Delivered to 45 countries worldwide

AmsterdamSales

The platform enables both local and international ideas to

market

LondonSales

BerlinInternational Sales and

Marketing, QA, laFraise

4 identical factories ensure high speed delivery, high quality and

scalable service

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Examples of Speed & Evolution

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A Platform With a Winning Revenue Formula

Launching Spreadshirt

20052002 2003 2004

Spreadshirt starts operations

100 Shop Partners registered

Expansion of business model to D2C

Internationalization, launch of US business

Start of own production/fulfillment

Positioning as a platform

200920072006 2008

Opening of Berlin & Boston offices

First financing round from Accel

Second financing round with Kennet & Accel

New executive team appointed

Accelerated profitable growth

20112010 2012

API enables partners to create their own applications

€31.8m

€45.8m

€62.1m

€0.1m €0.5m€2.3m

€8.2m

€16.0m

€20.1m

€26.3m€27.8m

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

€75.0m 2nd factory in North

American to open in Las Vegas

200m In 2016

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If Your Business was an Animal

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• Food– Animal: Acquisition of energy– Business: Acquisition of revenue

• Absolute customer focus• Attract customers to you• Other sexier animals will steal them

• DNA Growth– Animal: Evolution is exchange & recombination of DNA– Business: Building team skills, knowledge & action

• Fast thinking and acting teams drive product development• Product development is the sexiness that attracts customers• Absolute customer focus should be part of DNA

Meaning of Life?

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Your Team is DNA

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• Ego led single visionary is not sustainable– My DNA will die, retire or get poached for big money– My team DNA already has over 500 years of knowledge &

skills

• Grooming and Intelligent Design of Team DNA– Sex: Bringing in new knowledge & skills– Mutation: Creating new ideas– Death: Killing old DNA and making room for new

Making Effective Team DNA

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• Aim to create a new beast

• New people = new DNA– Do: Acquire different people

that do not fit current team– Do not: Turn them into you

• Acquisition other companies– Do: Buy challenges– Do not: Bring in same

• Training may not be right– Training slow and recycles– New experiences

Sex in the Office: Ideas & Knowledge Sex

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• Do Not Brainstorm– Mass mutation = bad– 1 off events – Often not positive ideas

• Team interaction– Coffee Points– Feel good manager

• Encourage Conflicts– Creative differences– Restructure– Move people around

Mutation of Ideas

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• Changing DNA– Old DNA has to go – Phases are different

• Need staff turnover– Pay to leave– Restructure out– Self poach

• Radical Moves of People– Move to new departments– Mix people together

Death in the Office: Opportunity

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• Healthiest DNA can Starve to Death. Reverse Process– Animals eat to replicate DNA– Business replicates DNA to eat

– DNA needs purpose

• Customer centric– Understand attracting customer– Customer choice is one click away

• Total Customer Focus– Meet the customer– Understand the customer– Adapt to the customer

Customer Focus Focus of DNA

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Example of Bad DNA?

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Beware the Selfish Gene

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Enabling People with Ideas to Market

Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas on products consumers love to wear, use, and carry.

“Come spread your ideas on clothing & accessories

“Find, create and share your interests”

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• Survival of the fittest = SPEED = best DNA

• Business Beast– Speed is everything– Driven by team DNA

• Manage your DNA– Sex– Mutation– Death

• Customers are food – Make DNA Customer Focus– Total customer focus

Summary – Find the Beast in Your Business

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Thank you for your attention

Philip RookeCEO Spreadshirt

phr@spreadshirt.net