Eric Salama

DIGITAL CONNECTIONS 2011 – 19/09/2011

FOR OUR CLIENTS

– 44M active users in UK

– 7.2% of UK GDP

– 24% of Media Spend

2

New data: John Lewis stores like for likes were up by 1%, and would have been down 3.6% if not for +27% increase in online sales.

FOR ME

3

4

5

WITH DIGITAL: TOO MANY SOURCES (BELOW IS JUST ONLINE VIDEO SOURCES)

6

STRENTHEN INITIATIVES FOR

DEPLOYMENT

EVALUATION

FUTURE

FUTURE FUTURE

INNOVATE / CO-CREATE

SENSE &RESPOND

RE

SO

UR

CE

S R

EQ

UIR

ED

CONSUMER INTERACTIONS

100% in 6 months time

or

80% now

7

.

INSIGHTS

what?why?

when delivered?to whom?

KANTAR’S APPROACH

9

COLLECTroll out platforms, leverage what you have and collect when you need to

CONNECTonline and offline, behavior and attitudes, cause and effect

SPEEDget good insights faster, recognise that some insights are only of value now

RAPIDVIEW:KANTAR MEDIA RPD WORLDWIDE

10

Kantar Media ▪ All rights reserved ▪ 2009

USAOceanic Time Warner 200,000 homes, launched 2005

USACharter LA 300,000 homes Launched 2006DIRECTView 100,00 homes launched 2009DirecTV Advanced ServicesLaunched 2007ROVI launched 2010

UKSkyView Panel 40,000 homesLaunched 2005

South Africa4,000 Multichoice homesLaunched 2010

Australia10,000 Foxtel/Austar homesLaunched 2010

New Zealand6,500 Sky homes Launched 2006

11

LEADER IN CONSUMER & SHOPPER BEHAVIOUR KNOWLEDGE

LARGEST GLOBAL FOOTPRINTSouth KoreaJapanChinaTaiwanPhilippinesThailandVietnamMalaysiaIndonesiaSaudi ArabiaIndiaSweden

NorwayDenmarkThe NetherlandsBelgiumPoland Czech RepublicSlovakiaHungaryRomaniaRussia Ukraine KasakhstanSerbia

UKIrelandFrance

GermanySwitzerland

AustriaSpain

PortugalItaly

SloveniaCroatia

Bosnia & Herzegovina

BulgariaGreeceTurkey

USAUSA

MexicoVenezuelaGuatemala

HondurasEl Salvador

Nicaragua

Costa RicaPanama

ColombiaEcuador

PeruBolivia

ChileBrazil

Argentina

Australia

Nigeria

Brazil

Mexico

China

India

Indonesia

12

13

14

Decision Track

DIGITAL CONNECTIONS 2011 – 19/09/2011