Future of shopping is social

The Future of Shopping is Social

(cc) Kate Carruthers, Headshift AustraliaNov 2010

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Shopping centres are not retailers

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Source: Inside the mind of the shopper: the science of retailing, Herb Sorensen

“ 80 % of shoppers’ time is spent … moving from place to place in the store, not looking at and purchasing items”

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Shopping has always been social

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Now competitors are not even other retailers or malls

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Source: http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf

Source % Use

Search engines 52% Emails from merchants 42% Word of mouth/ recommendations from family or friends

31%

Print advertisements 30% Online marketplace (i.e. Amazon or eBay) 27%

Top 5 media for discovery of products & services

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Source: http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf

“41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services with varying frequencies.”

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Source: http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf

Discovery of new products & services via social networks

Percentage Age group

17% 18-34

8% 35-54

2% 55+

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Social shopping

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Collaborative shopping

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Location based social apps

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Putting it into perspective

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Consumers are: • Going mobile• Sharing information via social networks• Collaborating via social networks• Shopping for virtual goods • Starting to use augmented reality

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What do we really know?

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Slides: www.slideshare.net/carruthk

Business: www.headshift.com

Personal: www.katecarruthers.com

Twitter: @kcarruthers @headshiftoz

Where to find out more

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Sorensen, Herb, Inside the mind of the shopper: the science of retailing, Safari Tech Books (ISBN: 0131366130), 2009

Lowrey, Tina, Brick & Mortar Shopping in the 21st Century (ISBN: 9781410618252), Psychology Press, 2007

Report: Consumer Shopping Experiences, Preferences, and Behaviors, Oct 2010, Art Technology Group, Inc. , http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf

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References

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APPENDIXSome interesting data

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Source: http://weblogs.hitwise.com/sandra-hanchard/2010/09/private_shopping_clubs_continu.html

The rise of online shopping clubs

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Source: http://weblogs.hitwise.com/sandra-hanchard/2010/09/private_shopping_clubs_continu.html

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Source: http://weblogs.hitwise.com/alan-long/2010/03/shop_till_you_drop_the_competi.html

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Source: http://www.hitwise.com/au/datacentre/main/dashboard-1706.html

Search is directing shoppers to online resources

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Online aggregators are winning

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Source: http://www.hitwise.com/au/datacentre/retail/dashboard-1729.html

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Online specialists are winning

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Source: http://www.hitwise.com/au/datacentre/retail/dashboard-1729.html

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