Ghost Partner, Social Media Marketing Made Simple JAN 2013

© 2012

social media marketing made simple

GhostPartner.com

© 20122

Howard Flint | CEOGhost Partner – Content Creation and Managed Marketing

Howard@GhostPartner.com

/GhostPartner

@GhostPartner

GhostPartner.com

© 20123

Howard Flint | CEOGhost Partner – Content Creation and Managed Marketing

Howard@GhostPartner.com

/GhostPartner

@GhostPartner

GhostPartner.com

© 20124 GhostPartner.com

#SocialGhost

© 20125

brand new to social media?www.socialquickstarter.com

GhostPartner.com

© 20126

why social?

GhostPartner.com

© 20127

social media endorsements = $

51% of the U.S. sample had purchased a product based on an online recommendation.

GhostPartner.com

© 20128

Source: Neilson Global Trust in Advertising Survey, 2007

social media is the new word of mouth

you must provide a great experience

there is no cure for a poor

experience

GhostPartner.com

© 20129 GhostPartner.com

How Social are you?

How Social are you?

How Social are you?

How Social are you?

How Social are you?

How Social are you?

© 201216

© dennis nations 2011

concerns? you’re not alone…

social media looks really interesting, but… I’ll never have millions of customers…

using new marketing tools sound great, but…

I will never write thought leadership articles….

reading what’s being said sounds useful, but…I’ll never have a dedicated staff to do it right…

I hear about new tools and networks everyday, but…

I just don’t have the time to stay current…

GhostPartner.com

© 201217

what you do have is powerful…loyal, happy customers

an excellent customer experience

interesting and important things to say!

© dennis nations 2011

GhostPartner.com

© 201218

Dingo: build community and contacts• Dingo, a pet supply company, sent

an Email Campaign to 8,934 subscribers

• Dingo shared the offer on Facebook and Twitter

• Dingo had its fans join their email list through the CTCT Facebook App

• Dingo kept their fans up to date on their progress

• Dingo’s fans shared their campaign through social networks and on their own Blogs

Dingo now has6,329 Likes and 14,140 Subscribers

It took them 3 days!

GhostPartner.com

© 201219

Your Contacts Want To Keep In Touch, but on their terms

19

Add social icons to email campaigns to define your audience’s preferred channels

discover preferred channels

GhostPartner.com

© 201220

kick-start growth: use your email list• Announce your new

presence in your newsletter

• Include standard links in every email

• Include social media sign up icons in every email

GhostPartner.com

© 201221

look professional• complete your

business profile

• brand your presence

• add starter content

GhostPartner.com

© 201222

starter content• Information, tips, and practical advice

• Questions asked by your customers

• Links to:

– archived newsletters; event home and registration pages

– polls and surveys

– blogs (yours and others’); websites (yours, and others in your area of expertise)

– thought-provoking discussions that inspires dialogue

– relevant videos, photos, podcasts

GhostPartner.com

© 201223

make content shareable

GhostPartner.com

© 201225 GhostPartner.com

YOU are a Thought Leader.

© 201226 GhostPartner.com

YOU are a Thought Leader.Now act like it

© 201227 GhostPartner.com

Social ContentMusic

Words

Pictures

Opinions!

© 201228 GhostPartner.com

Perception = Realityin Social Media

© 201229 GhostPartner.com

Social = Content

© 201230 GhostPartner.com

Content = Perception

© 201231 GhostPartner.com

Content creates your Reality

© 201232 GhostPartner.com

Consistent Beats Complex EVERYDAY

Howard’s Content Rules, #7

© 201233 GhostPartner.com

How we do it

© 201234 GhostPartner.com

© 201235 GhostPartner.com

© 201236 GhostPartner.com

Content is not limited to words.

Howard’s Content Rules, #23

© 201237 GhostPartner.com

Content is not limited to words.

Your organization has a story to tell.

Howard’s Content Rules, #23 & #24

© 201238 GhostPartner.com

Content is a critical new skill you NEED to learn, to thrive in

the new economy.

Howard’s Content Rules, #1

© 201239 GhostPartner.com

The world is ruled by content.

Big or small.

© 201240

901,000,000active users

526,000,000daily users

why create abusiness page?

GhostPartner.com

© 201241

tips for your business page

• post relevant content: comments, photos, videos

• make settings public so your customers and prospects can find you

• use as an alternate landing page for your email

• add a “Join My Mailing List” form right on your Facebook page

© 201242 GhostPartner.com

© 201243

how much time?

It’s 2 AM. Do you know where your fruit is?

0:000:010:020:030:040:050:060:070:080:09

GhostPartner.com

© 201244

not complicated marketing

speak

GhostPartner.com

© 201245

300,000,000active users

51%follow companies, brands orproducts on social networks

should I be usingTwitter?

GhostPartner.com

© 201246

tips forusing Twitter

• share links to interesting content & ask for feedback

• tweet a survey or poll

• send direct messages (DMs)

• retweet content from people you are following

GhostPartner.com

© 201247

81%of B-2-B marketers are using LinkedIn

33% | 52%Nonprofits and Associations using LinkedIn

should I be usingLinkedIn?

GhostPartner.com

© 201248

tips forusing LinkedIn

• manage your professional contacts and relationships

• find individuals you know in a professional capacity

• participate in discussions; recruit attendees to your events

• invite people to join your mailing list

GhostPartner.com

© 201249

• Focus on the content: share knowledge so people care

• Trade useful information for attention

• Inspire trust by filtering the noise

social media “do”: be the expert

GhostPartner.com

© 201250

social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.

• Don’t pitch.

• Don’t overtly self-promote.

• Don’t offer incentives to get reviews or sharing.

• Don’t stray from your areas of business into: personal information, politics, sports, religion, etc.

GhostPartner.com

© 2012

address and encourage “positivity”• positive comments are an opportunity

– spread the message

• respond…say “thank you”!

• answer questions

• share comments through other marketing channels

• consider rewarding “positive posters”

51

-- Yelp aggregate rankings of businesses, 9/2009

do itagain!

create agreat offer

have clearcall to action

publish +promote

meaningfulresults

GhostPartner.com

© 201252

turn negativity around…• always reach out to the

customer.

• let your network know that you are addressing the issue.

• always seek to satisfy and delight, not defend.

GhostPartner.com

© 201253

what should I monitor?

categories,topics,

keywords

similar companies

your brand

experts + influencers

GhostPartner.com

© 201254

Hootsuitetools to manage + monitor

GhostPartner.com

© 201255

NutshellMailtools to manage + monitor

reply from your inbox

track your insights

read fancomments

GhostPartner.com

© 201256

Google Alertstools to manage + monitor

GhostPartner.com

© 201258

next steps…

constantcontact.com »» Learning Center

free social media webinars

60 days for free. call 866.876.8464 to start

email marketing free trial

NutshellMail.com/register

use Nutshell Mail today

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© 201259 GhostPartner.com

• Content Creation and Strategy • Managed Marketing Services• Social Media Marketing and Networking• Email Marketing • Search Engine Optimization• Content Optimization and Website work• Search Engine Marketing

© 201260 GhostPartner.com

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