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HATCH! OPEN #26 Aaron Everhart talks on the importance of Vision, Mission, Core Beliefs and Values and how to build ones.
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VISION, MISSION, CORE BELIEFS & VALUESThe Strategic and Vital Role to Startup and
Simple Steps on How to Build the Right Ones
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[Video]
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THE WHY
»What's your purpose? »What's your cause? »What's your belief? »Why do you exist? »Why do you get out of bed?
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And why should anyone care?
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GUIDING PRINCIPLES
»Vision, Mission, Values = guiding principles
»Help create the corporate “culture”
»Culture influences behavior
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VISION
»The future of an organization- Realistic- Credible- Attractive - From the CEO to challenge the
org.- VIS = VIEW…
…of future in a particular TIME
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(endless) MISSION
»Reason for existing»Duty, or calling. Why we exist.»For the organization to follow.»Mittere = to SEND…
…out in to the world for a PURPOSE
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CORE BELIEFS AND VALUES
»Core thoughts to encourage and inspire - Customers- Employees- Stakeholders
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WRITE YOUR OWN VISION
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RATING AND KEY LEARNING ANALYSIS
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HOW TO BUILD A VISION?
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What should VISION be?
»Attract commitment.
»Energize people.
»Create meaning in workers’ lives.
»Bridge the present and the future.
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Developing a VISION
»Learn about your organization
» Involve at least key members into
the visioning process
»Be open toward exploring new
future
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VISIONING Process
1. Understand the organization
2. Conduct a vision audit
3. Target the vision
4. Set the vision context
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VISIONING Process
5. Develop future scenarios
6. Generate alternative visions
7. Choose the final version
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Developing a MISSION
»Encourage input from your
colleagues and subordinates.
»Understand and appreciate the
existing vision.
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