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Want to learn how to build your network and grow your qualified leads? You can't ignore the power of social networking, and especially LinkedIn. In this section, we look just one of the many tools LinkedIn has to offer - Groups. We created this presentation for our trade show clients, but it is very relevant to many other industries, especially B2B. Enjoy!
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HOW TO UNLEASHTHE POWER OF LINKEDIN
GROUPS
• Getting to know LinkedIn1
• Groups2
• Making new connections3
Today’s Overview
LinkedIn Orientation
• LinkedIn Navigation• LinkedIn Search
Focus on Groups
• Two places – navigation and search.
Why Groups?• Quickly discover the most popular discussions in your professional groups.• Have an active part in determining the top discussions by liking and
commenting.• Follow the most influential people in your groups by checking the Top
Influencers board or clicking their profile image to see all their group activity.
• See both member-generated discussions and news in one setting.• Easily browse previews of the last three comments in a discussion.• Find interesting discussions by seeing who liked a discussion and how
many people commented.
• Source: http://learn.linkedin.com
Groups• Use keyword phrases like “trade show,”
“exhibit” or an industry you want to watch.• Join the ones that have lots of members that
your connections belong to.
Groups
• Can join up to 50• Make new connections• What groups do connections belong to?• Can control group order in your profile.
Discussions
Members
Promotions
Jobs
Search
Group Updates
• Group updates in real time
Your Settings
Group Profile
• You can see all members!
Group Profile
• You can see all members!
Group Profile• You can see similar groups and others
Groups are like virtual networking!• 24/7…
ANY QUESTIONS?
Facebook: http://facebook.com/exhibitcraft
Twitter: http://twitter.com/exhibitcraft
Or write Vickie@DCNJ.com
http://dcnj.com
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