How to use LinkedIn for Business

www.omnepresent.com

How To Use

For Business?

www.omnepresent.com

LinkedIn…?● A professional social network● Helps to make better use of

your professional network● Gives you access to people,

jobs and opportunities

How To Use LinkedIn For Business?

www.omnepresent.com

LinkedIn Homepage

● Provides businesses an excellent opportunity to boost their products and services

● Hire top professionals and share useful updates to the right target audience

www.omnepresent.com

Good Idea To Create LinkedIn Profile

● More Profile views is great for Branding

● You will get more website traffic● Make a visually appealing profile● Permission to be in contact● Use it to showcase everything

that doesn’t fit your CV

www.omnepresent.com

Personal Details

● Add telephone number● Address, Birthday and Marital

Status● Personalize your Profile as humans

are going to interact with it● People will want to connect to a

well-managed profile

www.omnepresent.com

Add Additional Details

● List down your personal interests● Give others a better image of you● Mention if received awards and honors● Stay active on site

www.omnepresent.com

Optimising LinkedIn Profile For SEO

● Add your public profile URL with your name by changing permalinks

● Add custom anchors to links● Use best keywords in the summary

section

www.omnepresent.com

Connecting To People

● Begin with people you know● Search people by company● Begin asking and answering

questions● Renovate your status often

www.omnepresent.com

LinkedIn Groups

● Provides a platform reach and engage customers online

● Allows individuals to share content, make business contacts and become industry experts

www.omnepresent.com

Basic Types Of Groups In LinkedIn

● Private Groups● Member-Only Groups● Open Groups

www.omnepresent.com

Tips For Creating Group In LinkedIn

● Your Group name is important● You can create group for industry as

well as for your company● Design appealing group logo● Develop custom webpage for the group

www.omnepresent.com

Ways To Increase Business Using LinkedIn

● Evolve your network● Ask to make introductions● Make use of “what are you

working on” feature● Develop and market valuable

content

www.omnepresent.com

Ways To Use LinkedIn For Business

● Develop a LinkedIn company page● Search and participate in LinkedIn

groups with local tie-ups● Start blogging on LinkedIn

www.omnepresent.com

Grow Your Business Through LinkedIn

● Enhance each employee of your business

● Secure LinkedIn Support● Showcase your work in videos,

slides, interviews, infographics, whitepapers

www.omnepresent.com

Link Applications To Promote Content

● Blog Links○ For excellent informative content

● Box.net files○ For larger content shared via cloud

● Slideshare○ For presentations

www.omnepresent.com

Start Discussions In LinkedIn

● You can start discussions from groups discussion page

● Click the group name● Enter your topic or question● Enter details in “Add more details box”● Click share

www.omnepresent.com

LinkedIn Advertisements

● Self-service advertising solution● Allows you to create and place

advertisements on LinkedIn website

● You can create an advertisement● Select a target audience● Set your budget and bid

www.omnepresent.com

Conclusion

● LinkedIn for Business can be used for Exponential Growth

● Hire top professionals who will align themselves with your business as per your requirements

www.omnepresent.com

OmnePresent Services

www.omnepresent.com

www.omnepresent.com

Contact Us

info@omnepresent.com

www.omnepresent.com