Influencing Travel Decisions: Amy Fisher Social media strategy presentation

Newfoundland & Labrador TourismSocial Media Strategy

Amy FisherInternet Marketing Specialist

Marketing and Advertising Strategy & Objectives

Internet Marketing Strategy & Objectives

Social Media Strategy & Objectives

WHAT?

vs.

WHY?

Our Social Media Marketing Objectives

1. Build brand awareness

2. Increase website traffic to NewfoundlandLabrador.com

3. Increase engagement, customer, and brand communications to positively influence brand perceptions/travel/trip planning

4. Improve overall web presence within the context of a larger SEO and link-building framework

Social Marketing Goals

Our Social Media Strategy

Our Social Media Strategy

Building Brand Awareness

Build Brand Awareness

• Provide engaging and shareable content that provokes discussion and contribution

• Leverage social sharing tools

• Implement viral loop dynamics

Increasing Website Traffic

Increase Web Traffic

• Refer travel questions back to content on our website

• Blogs and news articles

• Contests and promotions (48 Half Hours)

Improve Customer Relations

Improve Customer Relations

• Increase engagement to positively influence brand perceptions/travel/trip planning

• Not only engaging with travelers, but also with our partners and tourism operators

• It’s important to keep up communication with all our stakeholders

We make mistakes, too.

Be receptive to feedback

Improving Web Presence

Improve Web Presence

• New content on our website and social media channels regularly

• Content schedule

• Be an expert

• Reciprocal linking

No one is an expert in social media. We’re all just learning from consumers.

Breathe in, Breathe out.

Thanks.amyfisher@gov.nl.caNewfoundlandLabrador.comFacebook.com/NewfoundlandLabradorTourism@NLTweets