Intorduction to social media

Media

Social Marketing

An Introduction to Social Media Marketing

By Jody Chandler JodyChandler.com

“Being successful at social media is a

low-cost, high energy marketing strategy that

brings immediate results.”

“The Whuffie Factor, Using the Power of Social networks to Build Your Business” by

Tara Hunt.

Business Owners

fear and underestimate

the power of social media.

intrigued or

are captivated or

What is Social Media?

SOCIAL MEDIA IS, AT ITS MOST BASIC SENSE, A SHIFT IN HOW PEOPLE DISCOVER, READ, AND SHARE NEWS, INFORMATION AND CONTENT.

IT'S A FUSION OF SOCIOLOGY AND TECHNOLOGY, TRANSFORMING MONOLOGUE (ONE TO MANY) INTO DIALOG (MANY TO MANY.) HTTP://WWW.WEBPRONEWS.COM/USER/BRIAN-SOLIS

?

Social Media is people having conversations

online.

Where is this Communication Taking Place?

WikisNews Feeds

jRSSWidgets

BlogsMicroblogsOnline Chat

Social NetworksSocial BookmarksMessage Boards

Video Sharing SitesPhoto Sharing Sites

PodcastsVirtual Worlds

400 Million Users Worldwide

A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide

monthly active users.

15 Million Articles Published

Its 15 million articles (over 3.2 million in English) have

been written collaboratively by

volunteers around the world, and almost all of its articles can be edited by

anyone with access to the site.

1 Billion Uploaded Videos

YouTube is another site where millions of people are participating just to be apart of their community and the world at large. People are making connections and sharing their views of the world not to

increase their monetary capital but to increase their social capitol. It’s like networking on steroids. Uber

Networking!

2 Billion Google Searches Daily

We all know Google it’s turned into a common verb as

apposed to a proper noun. You Know, “Just Google it.”

Facebook has evolved into the same,

“Just Facebook me.”

100 Million Users Worldwide

Twitter is more of an information network. It tells

people what they care about as it is happening in the world.

100 Followers

100 Followers

Socialnomics By Eric Qualman

The Power of Twitter

Why should your business care?

94% of people with a household income

of $75,000 + use the Internet.

74% of Adults in the US use the

Internet.

Pew Research Center

Reason #1to get on board

“Social network site” has passed, for the first time ever, the most lucrative and number one most searched word in the world, “porn.”

Searching “social network sites” has increased about 20%, in the last year, while “porn” searches are down 10%.

 Mediaconvergence.org

Social Media is Not a Fad!

It is a fundamental shift in the way we

communicate!

The old communication model is Bullhorn Marketing.

The average person is exposed to 3,000 advertising messages

per day!--Newspaper Association of America

Only 18% of TV ad campaigns generate

positive ROI!--MonicaObrian.comThe most popular

television programs have the least-watched Commercials.

--TiVO

Trust Is Key!

Reason #2to get on board

90% of people trust the

recommendations of their peers!

“Neilson Online Global Consumer Survey.” Neilson, April2007

“I Care More about What My

Neighbor Thinks than What Google

Thinks!”--Socialnomics By Eric Qualman

15% of consumers rely on advertising for

recommendations on products and services.

Source: Socialnomics Quealy, “Interview: John Gerzema”

15% vs. 90%

?

Who are your consumers really listening to?

Your ads or their online communities?

“The popular belief that people only take the time to post something when they want to vent or discuss a bad experience is simply not true; at least in our experience. The majority of over 20 million reviews and opinions we have received on TripAdvisor.com are positive ones. People are simply compelled to give back to a community that has given to them.”

- Steve Kaufer, CEO of TripAdvisor

The New Communication model is Dialogue.

It IS…

Inclusive

Transparent

Consumer-Driven

Vibrant

Honest

Democratic

It Is NOT…

Reason #3to get on board

PEOPLE ARE TALKING ABOUT YOUR BRAND-

RIGHT NOW!

They have enough opportunities…

There are 77.7 Million unique visitors in the U.S.

to various blogs. –ComScore.com

73% of Internet users have read a blog.

45% have started a blog.

--Universal McCann Survey

34% of people post opinions about

products and brands on their blog.

36% think more positively about

companies who have blogs .

--Universal McCann Survey

Reason #4to get on board

Social Media is only going to grow, and as such it will

become a critical factor in the

success or failure of any business.

People continue to spend more time on social networking and

blog sites than ever before, with total minutes increasing 82% year-over-year and the

average time per person increasing 67% year-over-year.

May 2009 data from Nielsen Online

Reason #5to get on board

Newpolitics.net

They wield $250

Billion per year in direct spending power.

Millenials spend more than 16 hours/week

online.

–readwriteweb.con

96% of them have

joined a social

network.

–readwriteweb.con

They have an average

of 53 online

friends.

Facebook is growing faster

with women than men in almost

every age group.

Remember:

74% of Adults in the US use the

Internet.

What do all of these groups have in common?

They don’t care about

your ad.

They care about what their friends

think!

SocializingThe best communicators start as the best listeners. Turn the bullhorn around!

The goal is not to control the conversation.

The goal is to inspire, enable, influence and

engage.

Socializing

The Key to being Successful in Social media is…

Listen .Participate.

Create Opportunities. Give.

Listen. Immerse yourselves in conversations.

Messages are not conversations.

“Buy My

Stuff”

Participate. Remember it is a

dialogue not a monologue.

“ME, ME, ME,ME”

Create opportunities for people to feel ownership of your brand and give until

your face hurts.

Because in social media the more you give the more you

get.

And finally a word of warning!

In the world of social media honesty is the only policy. Open, honest, authentic

dialogue is key to becoming successful in social media.

Open

HonestAuthentic