Jobs2Web CTRN 2011

Find Better > Engage Better > Know Better

Agenda

Find Better It’s Time to Diversify Your Job Marketing

Engage Better Power the Candidate Experience & ConversionRates On Your Career Site

Know Better Recruiting ROI is No Longer a Guessing Game

Who Is Jobs2Web?

• Leading Provider of Interactive Recruitment Marketing Solutions Based in Minneapolis

• Venture Backed ($5.3M in 2006)• 150+ Clients Globally• 100 Employees• Management Team Includes Top

Execs From Human Capital Industry• Founded in 2003

Some of our clients

IT BEGAN WITH TWOOBSERVATIONS.

Recruiting has become complex beyond all common sense.

The candidate experience of looking for a job stinks.

WEB 2.0 RECRUITING OVERVIEW

Why Web 2.0?

- 1 out of every 8 minutes online is spent on FB!! - Twitter – 175,000,000 registered users – 370K New

sign-ups daily – 100 million registered users – 2 Billion videos viewed each day – Companies who blog get 38% more career site

traffic

Why Web 2.0?

• 5 trillion text messages sent annually• QR codes getting popular & have high conversions (42% from a J2W client)• 78% of business people use their mobile device to check email• Should I create a “jobs” app??

Pre Web Web 1.0

The Talent Shift

Web 2.0

A Majority Of Focus & Budget

Has Been Traditionally Spent Here

A Majority Of Focus & Budget

Has Been Traditionally Spent Here

100X The Candidates Are Searching Here

100X The Candidates Are Searching Here

The Strategy Shift

RMPRMPCareer SiteCareer Site

About CompanyAbout Company

BenefitsBenefits

Why Work HereWhy Work Here

DiversityDiversity

CultureCulture

ATSATS

Job SearchJob Search

Resume CaptureResume Capture

Req MgmtReq Mgmt

Candidate DeliveryCandidate Delivery

Process MgmtProcess Mgmt

ReportingReporting

Apply ProcessApply Process

Job Feeds (RSS/XML)Job Feeds (RSS/XML)

Social Apps/API’sSocial Apps/API’s

Referral MarketingReferral Marketing

Talent Comm/CRMTalent Comm/CRM

Landing Pages/SitesLanding Pages/Sites

Mobile RecruitingMobile Recruiting

Recruiting AnalyticsRecruiting Analytics

SEO/SEM/PPCSEO/SEM/PPC

Candidate Exp ToolsCandidate Exp Tools

HRISHRIS

Payroll/CompPayroll/Comp

BenefitsBenefits

Employee DataEmployee Data

Perf ManagementPerf Management

On-boardingOn-boarding

Workforce PlanWorkforce Plan

Career SiteCareer Site

About CompanyAbout Company

BenefitsBenefits

Why Work HereWhy Work Here

DiversityDiversity

CultureCulture

Linear Vs Social Recruiting

$ Job Boards$ Sourcing

$ Advertising

1 Hire

UnselectedTrashed

1 Time UseOf Prospects

TwitterTwitter

FaceBookFaceBook

Linked In

Linked In

Sees Job

Sees Job

ApplyApply

EmailEmail

Multiple Hires

Ongoing Contact

Active

Pass

ive

FIND BETTERIt’s Time to Diversify Your Job Marketing

Being in more channels makes your more visibleWhy are Microsoft & Taco Bell such recognized brands?

Solution – Gain Exposure Where Your Candidates Are

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GeographicFocus

IndustrySpecific

Pay Per PostFree or Pay Per Performance

BroaderSites

(Major Boards, Aggregators,

Search & Social Media

Every Job is a Campaign

What keyword would you want?

Keywords are the New Neon Sign!!!!

Google Search Example

Job BoardJob Board

CompanyCompany

Job BoardJob BoardAggregatorAggregator

Job BoardJob Board

AggregatorAggregator

AggregatorAggregator

Job BoardJob BoardJob BoardJob Board

Job BoardJob Board

CompanyCompany

CompanyCompany

CompanyCompany

Job BoardJob Board

Search Engine Optimization & Marketing

Search Engine Optimization & Marketing

• Receive 100,000 – 120,000 Search Engine Visitors To Career Site Each Month• Average Cost Per Visitor = .02 Cents – Cost Per Applicant = .07 Cents

Social Networks – Where are my candidates

Before After

• Inconsistent Experience• Poor Employment Brand Use• Recruiter Owned Network• Recruiter/Rolodex defection

• Better and consistent Experience• Promotes Company Brand• Company Owned Network• Network Retention

Social Network Strategy

Promote Your Social Channels!

Automates Job Marketing

Job Syndication To All ChannelsJob Syndication To All Channels

Facebook Solution: Workflow Process Optimized

Twitter: Conversions

Facebook: Conversions

LinkedIn: Conversions

Observations

Awareness

Connections

Conversation

Job Aggregators

Candidate Experience – Job Jacking

Candidate Experience – Apply or GoodBYE

Indeed Optimized by Jobs2Web

Every Campaign DRIVES Talent Direct to YOU

Search EnginesJob Boards

Job Aggregators

College Recruiting

Social Networking

Alumni Recruiting

Diversity Recruiting

ATS/CRM

Employee Referral

Talent Community

Sourcing Tools

Mobile Recruiting

YOUR CAREER SITE

Enhance your career site and candidate experience to increase your capture and conversion rate, and transform your career site into a recruiting engine

Engage Better

What Is A Talent Community?

• Centralized Database Of Targeted Talent Groups

• Automated Matching & Marketing Of Jobs

• Configured And Self-Managed By Talent

• Grouped & Tagged For Campaign Targeting

• Designed To Increase Repeat & Viral Traffic To Your Site

• Integrated Into Your Career Site, Apply Process

• Accessible By Your Sourcing Teams To Target Key Talent

Why A Talent Community?

Career Site

Career Site Apply ProcessApply Process ApplicantsApplicants

Applicant Tracking System

HiresHires

Why A Talent Community?

Career Site

Career Site

Passives = Lost

Passives = Lost

Drop Offs = 50%

Drop Offs = 50%

Non-Hired = Dead

Non-Hired = Dead

Apply ProcessApply Process ApplicantsApplicants

Applicant Tracking System

HiresHires

Moved To HRIS

Moved To HRIS

Talent Community

Why A Talent Community?

Career Site

Career Site

Passives CapturedPassives Captured

Drop Off’s Captured(Sourced &

Remarketed)

Drop Off’s Captured(Sourced &

Remarketed)

Non-Hired Are Recycled(Future Apply &

Viral)

Non-Hired Are Recycled(Future Apply &

Viral)

Employee Referral & Mobility

Employee Referral & Mobility

Apply ProcessApply Process ApplicantsApplicants

Applicant Tracking System

HiresHires

Passive Capture Rates Increased Viral Referrals Increase Re-Apply Rates

Way’s To Build Your Talent CommunityDuring Apply ProcessDuring Apply Process

Your Career SiteYour Career Site

Via Smartphone'sVia Smartphone's

At Recruiting EventsAt Recruiting EventsRecruiter EnteredRecruiter Entered

Imported ListsImported Lists

Social Networks/BlogsSocial Networks/Blogs

Job Sites/BoardsJob Sites/Boards

Via Employee ReferralsVia Employee Referrals

Search EnginesSearch Engines

Social Networks

Social Networks

ReferralsReferrals

Job BoardsJob Boards

Sourcing & RecruitingSourcing & Recruiting

Career SiteCareer Site

Jobs2Web Site

Jobs2Web Site

Talent Community

Talent Community ATSATS

JobsJobs

Private Supply Chain Of Talent

Talent Community Automatically Markets Your Jobs

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Your Talent Community

Bill Smithbill@gmail.comBusiness AnalystChicago, IL

Bill Smithbill@gmail.comBusiness AnalystChicago, IL

Jane Hansonjane@aol.comWeb DeveloperMinneapolis, MN

Jane Hansonjane@aol.comWeb DeveloperMinneapolis, MN

Stan Jonesstan@hotmail.comProject ManagerBoston, MA

Stan Jonesstan@hotmail.comProject ManagerBoston, MA

Leslie Neallneal@yahoo.comQA TesterSan Diego, CA

Leslie Neallneal@yahoo.comQA TesterSan Diego, CA

Your JobsAgent Email

Engine

Talent Community Impact

Fast Facts: Career Sites

Corporate career sites are designed pretty, but are missing some key functions to optimize the capture and conversion of candidates.

Career sites rarely promote targeted commonly filled job profiles on their career sites. (Missing this key content on their sites)

They spend thousands of dollars on building recruitment advertising campaigns (micro-sites) to support online advertising.

Don’t provide recruiters with online tools to assist them with everyday recruiting activities.

Have no way to recruit or capture talent online when they don’t have open jobs on their sites.

The Problems > Candidate experience

Home Page

Home Page

CultureCultureWhy Work Here

Why Work Here

Job Search

Job SearchBenefitsBenefits

ApplyApply

Job Profiles

Job Profiles

College(Interns)College

(Interns)

VideoVideo Career Paths

Career Paths

Search ResultsSearch Results

Job ViewJob View

DiversityDiversity

Locations Biz UnitsLocations Biz Units

ATSATS

XWeb 1.0 The Home Page

Home Page

Home Page

CultureCultureWhy Work Here

Why Work Here

Job Search

Job SearchBenefitsBenefits

ApplyApply

Job Profiles

Job Profiles

College(Interns)College

(Interns)

VideoVideo Career Paths

Career Paths

Search ResultsSearch Results

Job ViewJob View

DiversityDiversity

Locations Biz UnitsLocations Biz Units

Dynamic Job

Profiles

Dynamic Job

ProfilesSEO PagesSEO Pages Facebook

PagesFacebook

PagesYouTube Videos

YouTube Videos

Recruiter Profiles

Recruiter Profiles

Branded Job FeedsRSS/XML

Branded Job FeedsRSS/XML

ATSATS

Talent CRM

Talent CRM

Recruiting DashboardRecruiting Dashboard

Craigslist

Jobs2Web Platform

Web 2.0 Every Page Is A Home Page

Activity Percentage Average Time (Seconds)

View Job Profiles 89.6% 22 Seconds

Company Content 6.7% 31 Seconds

Searching Jobs 3.7% 22 Seconds

Average Time Reading Job Descriptions: 32 SecondsTotal Page Views (1 Month): 1,015,210

Career Sites: Candidate Usage Stats

Candidate Usability – They want Jobs!!

In this example, candidates are going straight to the listing of jobs first, then to the search box and to join the talent community

Jobs2Web Widgets - New Ways To Search Jobs

Talent Community MembershipCleveland Clinic

HCR ManorCare

Life Time Fitness

Data from Jobs2Web Actual Member Data for Cleveland Clinic, HCR Manor Care and Lifetime Fitness – 2009

Widgets launched

Widgets launched

Widgets launched

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Targeted Landing Pages and Clear Calls to Action is the new

“Visit My Career Site”

Talent Landing Pages

Corporate BrandingCorporate Branding

Key MessagingKey Messaging

Passive CapturePassive CaptureSocial SharingSocial Sharing

Community Building

Community Building

Matching JobsMatching Jobs Visitor TrackingVisitor Tracking

Community Building

Community Building

Employment Branding

Employment Branding

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Strategy Page Examples

Career Paths

Locations

Print

Business Units

Product/Service Lines

Events

Recruiters

Military

Diversity

Campus

Getting Social With Landing Pages

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Mobile Enabled Site

• Allows Candidates to search for jobs on their mobile phone

• Engage easily by searching for jobs• Join your Talent Community quickly• Directs them to apply to jobs on their

computer• Tags them in the Dashboard as a

Mobile user

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More Engage Advertising

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TALENT CENTRIC METRICS

Utilize the only talent centric metrics engine to give you visibility to what’s working (and not working) in your talent acquisition strategy.

Know Better

Gee, I hope this works?!

What is your Metrics Strategy??

Know Better: Talent Centric Metrics

Relying on candidates to select how they heard about your company during apply is highly inaccurate.

Companies are only seeing post-apply data for where their applicants came from online, and are NOT seeing pre-apply visitor traffic or intelligence.

Some companies have “web analytics” reports that they can access but it’s very generic/complicated data that is at a page level, and NOT a person level.

Agencies and job-distributors can measure “placed media” but can’t help to show traffic from non-placed media.

Helping You Know Better

Provides real-time visibility to all recruiting activities. Covers ALL channels of online visitors (not just placed media). Shows what’s working, and what's NOT working in their program.

Individual level details for each career site visitor. Shows keywords, source, and landing pages. Can filter by keyword, source, and campaigns that are running. Allows clients to indentify who’s driving traffic. (desired and un-desired)

Helping You Know Better

Recruiter Dashboard

Recruiter Owner

Re-Contact Date

Recruiter Notes

Recruiting Status

Social Lookup

Automated Job Matching / Marketing

Building Talent Pipelines

Conversion Metrics By Channel/Campaign

Provides visual conversion image for entire site (or source/channel) Can be filtered by campaigns they have been running. Helps users to understand what their conversion metrics are.

The Next Generation Of Metrics

Job ViewsJob Views AppliesApplies HiresHiresOld Metrics

Site Visitors

Referrals

Site Visitors

Referrals

ApplyStartsApplyStarts

QualityAppliesQualityApplies

Leads Captured

Leads Captured

AppliesComplete

AppliesComplete

Job Views(Intro’s)

Job Views(Intro’s)

Touches(Emails/RSS)

Touches(Emails/RSS)

ManagerIntro’s

ManagerIntro’s OffersOffers Ref

ChecksRef

ChecksOffer

AcceptsOffer

AcceptsHired/StartsHired/Starts

New MetricsNew Metrics

The Metrics Revealed

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Visit # of Visitors:

Click to Apply

Complete Application

Qualified Applicant

Interview

Offer Made

Career Site

Hire

Search Engines Job Aggregators Major Boards Niche Boards

# of Applications Started:

For Every Hire 1.0

# of Offers Made: 1.2

# of Interviews: 4.6

# of Qualified Applicants: 9.1

# of Applications Completed: 75.5

Based on 2010 results for key Jobs2web clients providing ATS applicant status full year data. Includes 14.3 million visitors, 1.3 million completed applications & 26,000 hires.

90.6

826.0

Social Media

BE

NC

HM

AR

K

1.0

1.2

2.4

4.7

33.0

43.3

337.2

1.0

1.2

2.2

4.2

32.1

45.8

464.5

1.0

1.2

3.7

11.2

115.9

166.7

1,740.4

1.0

1.2

5.4

18.5

219.3

288.5

1,054.8

1.0

1.2

4.0

9.9

120.9

163.4

633.9

1.0

1.2

3.5

10.4

116.0

139.5

785.3

Full Line of Sight Source Analytics (Drill Down to Specific Sources by Job Category)

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Jobs2web Metrics by Source Client ATS Applicant Status Source Costs

Know Better: Source Analytics: Drill Down by Channel > Source > Department > To Hire!

Web 3.0 – What's comingSmart Content

• Smart Jobs• Smart Talent Community• Smart Career Sites• Social Media Profiles & Optimization

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RECRUITING GEEKS

Hopefully we’ve helped you to know how to leverage these new technologies and given you some tools to help you recruit better.

Recruit Better

Click below to join the Recruiting Geeks Group on LinkedIN

LET JOBS2WEB HELP YOU RECRUIT BETTER!

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Sean Mulhern952.697.2988

Sean.Mulhern@Jobs2Web.com

Have J2W conduct a customized review for you and your team of your online recruiting strategy to determine:

•How candidates are interacting with your brand and your jobs

•How sticky your career site and job advertising is

•Best practices on how to improve candidate engagement to maximize conversion rates

© Jobs2web 2010All Right Reserved

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THANK YOUTom Steele

Tom.Steele@Jobs2Web.com952-697-2938

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